Manager, Content Marketing

Wpromote is a digital marketing agency focused on delivering measurable marketing outcomes. The Content Marketing Manager will develop, execute, and optimize data-driven content strategies, manage creative performance across client accounts, and collaborate with SEO, Media, Social, Digital PR, Creative, and Analytics teams.

Responsibilities:

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

Requirements:

• 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives
• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets
• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment
• Strong client-facing communication, presentation, and project management skills
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude