Senior Manager, Marketing Operations

Boulevard provides a client experience platform for appointment-based self-care businesses. The company is seeking a Senior Manager, Marketing Operations to lead marketing infrastructure, automation, AI-enabled workflows, lifecycle systems, analytics, and a high-performing marketing operations team while connecting marketing activity to pipeline, revenue, and customer lifecycle outcomes.

Responsibilities:

• Own and evolve Boulevard's marketing operations strategy, systems, and processes
• Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
• Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency
• Identify, implement, and scale AI-powered workflows and automation opportunities
• Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
• Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months
• Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems
• Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
• Ensure data integrity, operational scalability, and system reliability
• Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact
• Partner with RevOps and Data teams to deliver actionable insights and forecasting
• Build and lead a high-performing Marketing Operations team
• Establish best practices for execution, experimentation, documentation, and continuous improvement

Requirements:

• 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
• 5+ years of people leadership experience
• Deep expertise with Marketo and Salesforce
• Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
• Experience partnering closely with Sales, RevOps, and Data teams
• Proven ability to connect marketing initiatives to pipeline and revenue outcomes
• Experience implementing AI-powered workflows, automation, or operational improvements
• Experience with Self-Serve Acquisition programs and hybrid sales-led motions
• Familiarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or Sigma