Technical Product Marketing Manager

Deque Systems, Inc. is a web accessibility software and services company focused on digital equality. The Technical Product Marketing Manager will own go-to-market strategy for the Axe DevTools portfolio, especially its AI features, by developing positioning, launches, technical demos, content, competitive materials, and sales enablement in collaboration with product, engineering, sales, and services teams.

Responsibilities:

• Own the Axe DevTools GTM: Become the go-to expert on the Axe DevTools portfolio, with deep focus on its AI features. Partner with product management, engineering, and enablement to shape positioning, messaging, and launch strategy that resonates with developers and developer managers
• Demo and evangelize the product: Build and deliver your own technical demos of Axe DevTools — in videos, webinars, and live sessions — that show real developer workflows, including how AI accelerates finding and fixing accessibility issues inside the SDLC
• Personas and voice of the customer: Partner with product management and services to become an expert on the developer, developer-manager, and accessibility-leader personas across the buyer and user journey
• Launches: Lead launch project management, messaging development, and content creation for new Axe DevTools releases and AI capabilities
• Marketing content development: Plan campaigns and develop content assets — ebooks, blogs, whitepapers, web content, webinars, tutorials, and product walkthroughs — for the complete buyer journey, with the right depth for users and buyers
• AI in the SDLC point of view: Track how development processes are changing as AI is embedded into them, and translate that into messaging, content, and competitive positioning for Axe DevTools
• Competitive marketing: Develop competitive content for Axe DevTools, informing product and sales teams
• Win/loss analysis: Partner with sales to understand why we win or lose deals, turning insights into improvements for our go-to-market activities
• Sales enablement: Work with sales, accessibility experts, and solution engineers to develop battlecards, solution collateral, use cases, customer studies, and TCO/ROI assets that progress deals
• Channel / partner marketing: Develop battlecards, solution collateral, and other assets to support partner and field sales

Requirements:

• 5+ years of product marketing and technical marketing experience
• Deep understanding of the software development lifecycle (SDLC), ideally from time spent at a software development, testing, or quality-engineering company
• Demonstrated experience marketing to developers and developer managers
• Proven ability to build and deliver your own product demos, webinars, videos, technical collateral, and ROI/value-oriented assessments
• Embedded in the AI ecosystem: hands-on experience with developer AI tools such as Claude, GitHub Copilot, Cursor, or similar, and a clear understanding of how AI is changing development workflows
• AI builder mindset: actively experimenting with AI and eager to build skills that expand what product marketing can do
• Startup mindset: demonstrated curiosity, eagerness to learn, and the ability to adapt quickly to change and recover from setbacks
• Product or engineering background: previously held a role in product management, sat on a product management team, or worked as a developer — someone who truly understands what goes into building products and has influenced product roadmaps
• Experience at a software testing, functional testing, or software development company, with a strong grasp of how developers work
• Some experience with accessibility testing tools or the broader accessibility space