Senior Marketing Manager DIG - Remote

Providence Health & Services is a comprehensive health care organization serving communities across the United States. The Senior Marketing Manager creates and implements marketing plans and campaigns, coordinates multidisciplinary teams and stakeholders, manages campaign execution and budgets, and provides strategic marketing counsel. The role also ensures brand alignment, coordinates messaging and marketing touchpoints, and measures and reports campaign outcomes.

Responsibilities:

• The Senior Marketing Manager is responsible for creating marketing plans and implementing marketing campaigns to achieve organizational business and strategic objectives
• Day-to-day tasks include developing content for campaigns and incorporating AI into the development process, managing and coordinating multi-disciplinary teams in the development of marketing plans and liaising with stakeholders in understanding business needs to help determine marketing strategy and support required
• In addition, the Senior Manager ensures planning follows the appropriate campaign development process and ensures campaigns are executed on time and on budget
• The Senior Manager participates in key strategic meetings and forums to ensure a constant and trusted presence for the marketing function and provides sound marketing counsel, advice and strategic input in support of operations
• The Senior Manager will also ensure all marketing activities are in alignment with current brand guidelines and will identify, inventory and proactively manage the multiple consumer messaging touch points; as well as work directly with creative services and other vendors to brief in and manage the development of necessary signage and appropriate collateral materials
• The Senior Manager plays an important coordination role to ensure all marketing activities and messages are aligned in market and that campaign objectives are clearly stated, measured and reported appropriately

Requirements:

• Bachelor's Degree in Marketing, Business or related field or an equivalent combination of education and experience
• Experience building complex marketing plans and reporting on the results
• Proven marketing campaign management experience