Sr. Manager, Product Marketing – CRM

ServiceNow is an AI platform company helping businesses connect AI, data, and workflows to work smarter and faster. The Senior Manager, Product Marketing – CRM will own the go-to-market motion for ServiceNow Sales CRM, including messaging, positioning, sales enablement, competitive intelligence, content, launches, and field activation.

Responsibilities:

• Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals
• Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution
• Identify gaps in how the field positions CRM and build the content and programs to close them
• Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
• Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption
• Work closely with sales leadership and frontline reps to understand what's working in market and what's not
• Know how ServiceNow stacks up against the competition and the broader field — and build content that arms sellers to win
• Track market moves, synthesize what matters, and get it in front of the right people quickly
• Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials
• Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build
• Own the narrative for how ServiceNow wins in CRM — from value proposition to competitive frame to category definition
• Translate product capabilities into customer-facing messaging that lands with CROs, RevOps leaders, and sales teams
• Keep the message current as the product and competitive landscape evolve — this isn't a set-it-and-forget-it job

Requirements:

• • 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
• • Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
• • Experience working in or closely alongside enterprise sales organizations
• • Strong written communication — this role requires a lot of it and it needs to be good
• • Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
• • Bachelor's degree or equivalent experience
• • CRM, sales tech, or enterprise SaaS domain knowledge is a plus — but raw reps in the market matter more than category fluency