B2B Marketing Manager, Content & Social

Square provides integrated commerce, software, and financial services solutions that help sellers manage and grow their businesses. The B2B Marketing Manager will build and manage an always-on content engine, developing social-first, thought leadership, customer, partner, product, and industry content to support Square’s B2B marketing priorities. The role also manages production workflows, cross-functional collaboration, AI-assisted content processes, and performance optimization.

Responsibilities:

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments
• Execute social-first content formats and original content franchises for co-marketing programs with sellers
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories
• Develop thought leadership content that helps Square participate in timely industry and business conversations
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats
• Translate business priorities into clear content concepts, briefs, series, and distribution plans
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery
• Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time

Requirements:

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs
• A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time
• Experience turning complex business topics into clear, compelling content for professional audiences
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance
• Experience building or managing content calendars, campaigns, series, or always-on programming
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential
• Strong project management skills, with the ability to move work from idea to brief to execution
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners
• Good judgment around brand voice, accuracy, approvals, and business context
• Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment
• Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category
• Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series
• Experience with customer storytelling, case studies, partner marketing, or sales-supporting content
• Familiarity with social analytics, content performance reporting, and optimization
• Experience producing short-form video, event content, interview-based content, or multi-format social campaigns
• Experience managing agencies, freelancers, creators, or production partners
• Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes