Senior Content Marketing Manager

HeyMarvin is an AI-native research platform that centralizes customer feedback and research to support customer-centric business decisions. The Senior Content Marketing Manager will own the content strategy and editorial voice end-to-end, develop scalable content across formats and channels, and drive content performance through SEO, social media, events, and KPI reporting.

Responsibilities:

• Content strategy. Craft a content strategy tied to brand, audience, and market opportunity
• Content engine. Build a scalable production process across formats, channels, and personas so content output isn't a bottleneck as our needs grow
• Signature content. Deliver high-impact content assets per quarter (flagship reports, studies, long-form ebooks) that set us apart from our competitors
• SEO/AEO focus. Scale our growing resource library of authoritative articles organized around our core buyers' questions and challenges, driving better traffic and conversion through SEO and AEO
• Social content. Drive the engagement around our brand and our executives on LinkedIn where many readers meet the Marvin brand for the first time
• Reporting. Set content KPIs for all our content initiatives, and be comfortable reporting back on content's impact

Requirements:

• 7+ years of B2B content marketing experience with a portfolio of owned content programs
• A high level of autonomy; you are the driver and you're confident managing projects despite ambiguity
• Experience owning a content strategy end-to-end, from ideation and production through distribution and reporting
• Experience building and managing a content production engine, including workflows, timelines, and cross-channel output
• Hands-on knowledge of SEO and AEO best practices, including planning, structuring content for performance, working with vendors, and tracking results
• Provable ownership of social media channels and authoring executive thought leadership
• Experience setting up and reporting on KPIs and outcomes, including how content contributes to pipeline
• Travel: If applicable
• B2B SaaS marketing experience
• Subject matter expertise in our market, creating content for research, design, and product leaders
• Experience working tools like Webflow, Asana, and Hubspot
• Can leverage AI workflows to scale content output and team impact