Marketing Manager, Automation

QuidelOrtho is a world-leading in vitro diagnostics company specializing in immunoassay, molecular testing, clinical chemistry, and transfusion medicine. The Marketing Manager, Automation will develop and execute marketing strategies and integrated campaigns for automation solutions, while supporting lead generation, commercialization, customer engagement, market analysis, forecasting, and cross-functional business planning.

Responsibilities:

• Develop and execute Automation marketing strategies, plans, and playbooks aligned with North America commercial objectives to drive revenue growth, customer retention, customer adoption, lead generation, system placements, and competitive differentiation
• Lead the development and execution of integrated marketing initiatives and campaigns that promote Automation and associated service offerings, increase brand awareness, drive customer engagement, and support pipeline growth and funnel conversion
• Develop and maintain customer-facing and internal value propositions, positioning, messaging, collateral, and promotional tools to ensure consistent, differentiated communication and effective commercialization of Automation solutions
• Partner closely with Sales, Field Service, Learning & Development, and Business Unit and Channel Marketing to support customer acquisition, implementation, onboarding, training, and customer success while ensuring commercial teams achieve required product knowledge and capability levels
• Identify customer segments, unmet needs, market opportunities, competitive threats, and emerging healthcare trends through market research, Voice of Customer (VoC), customer engagement, and business analysis to inform growth strategies, product development priorities, and business case development
• Collaborate across regional and global cross-functional teams to align strategy, campaigns, messaging, tools, training, and commercialization efforts while effectively communicating business priorities and market insights to key stakeholders
• Manage field marketing initiatives and commercial support activities, including sales enablement programs, Salesforce.com target management, funnel growth and pull-through activities, customer events, trade shows, and annual sales meetings
• Establish, monitor, and report key performance indicators, Salesforce metrics, forecasting measures, and ROI analyses to evaluate program effectiveness, optimize investments, and support monthly and quarterly operating reviews
• Provide ongoing market intelligence and customer insights to improve commercial effectiveness, operational performance, customer experience, and understanding of customer buying behaviors while ensuring current and future solutions deliver compelling value for customers and the company
• Ensure all marketing programs, communications, and materials comply with corporate branding standards, legal requirements, regulatory guidelines, and company policies
• Lead or participate in strategic business development and targeted market development initiatives that support long-term growth objectives and other responsibilities as assigned

Requirements:

• Minimum of a Bachelor's Degree or 10 years of equivalent experience in Sales or Marketing within the industry
• Minimum 10 years of healthcare or medical device experience in a commercial organization
• Position requires strong balance of leadership, interpersonal and conceptual skills resulting from education and work experience
• Strong communication, presentation, and analytic skills
• Proven experience translating complex technology into simple marketing messages
• Excellent communication skills
• Highly professional demeanor
• Execute on downstream product Marketing Strategy
• Manage KPIs & Strategic Imperatives
• Collaborate with Field Sales/Customer-Facing Teams
• Support Commercial Organizations in achieving AOP
• Provide updates on the business, demand plan, and forecast
• Travel: Up to 20%
• Must have the discipline, organization skills, and self-motivation to work autonomously and collectively with internal team members that are office or remotely based
• Travel up to 20% including airplane, automobile, or train
• Some overnight travel is required
• Some global travel required
• No strenuous physical activity, though occasional light lifting of files and related materials is required
• 30% of time in meetings, working with team, or talking on the phone, 70% of the time at the desk on computer, doing analytical work
• Minimal travel required
• Travel includes airplane, automobile travel and overnight hotel
• Experience in Diagnostics and/or Automation Marketing preferred
• Proven hardware and software technical experience, including automation, clinical laboratory instrumentation, middleware, and LIS systems preferred
• In-depth knowledge of hospital laboratory operations and understanding of our customers and the products is a plus