Marketing Project Manager

Incubator Lab is seeking a Marketing Project Manager to serve as the operational backbone of its marketing team. The role is responsible for building scalable workflows, managing project timelines and tools, clearing blockers, and coordinating cross-functional marketing initiatives across email, SMS, lifecycle marketing, e-commerce, and brand channels.

Responsibilities:

• Serve as the central engine for marketing ops, maintaining project timelines, keeping priorities aligned, and holding stakeholders accountable to strict deadlines
• Build, document, and refine scalable workflows, team structures, and project management architectures from scratch
• Identify potential bottlenecks early, set firm expectations across departments, and drive relentless follow-through without waiting for direction or management nudges
• Oversee creative, marketing, and cross-functional deliverables from initial brief to final asset deployment, ensuring zero details slip through the cracks
• Build, structure, and maintain workspace architecture within project management suites (ClickUp, Notion, Asana) to streamline team communication and asset tracking
• Partner directly with marketing leadership to translate high-level strategy into structured, actionable project plans and clear daily workflows
• Manage projects across email and SMS, retention and lifecycle marketing, e-commerce, and brand initiatives, coordinating timelines, dependencies, and handoffs to keep campaigns and launches on track

Requirements:

• Exceptional organizational habits, relentless follow-through, and a proactive mindset that creates clarity amidst rapid growth
• Demonstrated experience building operational frameworks, SOPs, and cross-functional team structures from scratch (with concrete examples of systems implemented)
• Deep working knowledge of project management software (ClickUp, Notion, Asana, Slack) and experience organizing complex asset libraries
• Comfortable setting clear expectations, following up consistently across teams, and driving projects forward independently
• Exceptional business communication skills (written and verbal), with the ability to manage up and keep cross-functional stakeholders aligned
• Strong understanding of email and SMS campaign production, retention and lifecycle workflows, e-commerce updates, and brand creative development. Able to translate briefs into clear tasks, owners, deadlines, and approval processes across these functions
• Your updated CV or professional resume
• A brief overview or list of project management systems, SOPs, or workflows you have personally built from scratch
• Background in CPG (Consumer Packaged Goods) or the Beauty / Wellness industry within a fast-paced marketing department
• Experience working within a digital agency or high-growth DTC e-commerce environment