Integrated Marketing and Automated Manager

Justrite Safety Group is an industrial safety organization dedicated to protecting people, property, and the planet. The Integrated Marketing and Automation Manager will drive multichannel campaigns across email, SMS/RCS, social, and other platforms to generate leads, retain revenue, build loyalty, and increase customer lifetime value. The role will also oversee marketing automation, CRM integration, campaign performance measurement, and collaboration across marketing, ecommerce, and product teams.

Responsibilities:

• Develop compelling campaigns driving lead generation leveraging email/SMS/social platforms
• Collaborate with BU marketing managers, channel marketing to bring together content from across BUs into those campaigns
• Develop trigger based campaigns to drive loyalty and repeat purchase behavior
• Collaborate with eCommerce team to bring together content, context, and strategy to drive those campaigns
• Support the implementation, tracking, and performance measurement of paid and organic social campaigns, ensuring proper campaign tagging, audience segmentation, and reporting
• Maximize database effectiveness through lead segmentation, automation, and personalization strategies to improve email open rates, click-through rates, and conversions
• Leverage marketing automation & CRM strategies to generate brand stickiness and loyalty that creates higher lifetime customer value
• Utilize data analytics and insights to continuously track performance, inform strategic decisions, and uncover new growth opportunities through scorecards, dashboards and ad hoc reporting
• Oversee the implementation/configuration of marketing automation platforms, ensuring seamless integration with systems such as Salesforce and eCommerce platforms like Magento
• Lead the integration of marketing automation platforms to enhance data synchronization, automate workflows, and improve overall customer experience
• Partner with the VP, Corporate Marketing to activate brand building campaigns and initiatives across digital platforms- ability to translate brands effectively into the digital space across social, web, email and influencer
• Partner with channel marketing, product managers, marketing managers, and E commerce team members to create programs, promotions, and campaigns that result in owned property sales

Requirements:

• 5+ years of experience as a leader in digital marketing with a focus on email, SMS/RCS, and social media
• 5+ years of experience creating, implementing and running large scale campaigns
• Database management experience with an enterprise level marketing automation platform (ex Hubspot, Marketo, Adobe Campaign, etc.)
• Understanding of and experience in implementing tracking & tagging mechanisms across digital platforms