Marketing Manager, New Channels Strategy

DoorDash is a technology and logistics company that connects consumers with local businesses through delivery services. The Marketing Manager will lead the strategy, testing, scaling, and measurement of new customer acquisition channels, including Influencer & Affiliate, SMS, and other emerging channels. The role will manage cross-functional partnerships, channel budgets, content strategies, and portfolio performance.

Responsibilities:

• Own the strategy and roadmap for DoorDash’s portfolio of new channel bets — identifying, testing, and scaling channels (including Influencer & Affiliate) that drive incremental New Cx and MAU growth
• Lead the build-out of DoorDash’s Influencer & Affiliate program as a flagship bet in that portfolio — from creator recruitment and onboarding to commission structure and content strategy — modeled after category leaders like Amazon
• Partner closely with Eng, MarTech, and Analytics to build durable measurement and attribution infrastructure (deeplinking, tracking, incrementality) across new channel bets
• Design and evolve incentive and budget structures that balance DoorDash’s efficiency goals with the dynamics of each channel (e.g., influencer earning potential)
• Set content and channel strategy across verticals (Rx, New Verticals, DashPass) and seasonal moments to drive GOV, New Cx, and brand awareness
• Act as the “glue” across the marketing org, aligning new channel plans with priorities from Product, Engineering, Analytics, and Finance
• Communicate with cross-functional partners and senior leadership on program performance, risks, and roadmap progress across the full channel portfolio

Requirements:

• Bachelor's degree or higher
• 5+ years of experience in performance, growth, or lifecycle marketing, with a track record of identifying, testing, and scaling new marketing channels from 0 to 1 (e.g., affiliate/influencer, SMS, or other emerging channels)
• Experience collaborating and leading cross- functional workstreams with Product, CRM, paid media, creative, analytics, and finance teams
• The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and speak to consumers (and, where relevant, external partners) like a seasoned marketer
• Comfort operating with imperfect attribution — able to synthesize detailed data to make data-driven decisions while using judgment when full visibility isn't available
• A creative and entrepreneurial mindset — you enjoy building 0-to-1 programs and finding creative solutions with limited resources
• Excellent verbal / written communication skills, able to manage relationships with external partners as well as brief senior stakeholders
• MBA a plus
• Nice to have: familiarity with affiliate networks and creator platforms (e.g., Impact, CJ, CreatorIQ, Tagger) and how to evaluate build-vs-buy tradeoffs for program infrastructure