Senior Manager, Product Marketing

Benevity provides technology that enables companies and their employees to take social action through giving, volunteering, grantmaking, employee resource groups, and micro-actions. The Senior Manager, Product Marketing will lead and coach a product marketing team while owning messaging and go-to-market strategy for the Benevity Enterprise Impact Platform, conducting market research, and partnering with Product, Sales, Customer Success, and Marketing.

Responsibilities:

• Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence
• Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives
• Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking
• Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts
• Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team
• Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact
• Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team
• Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market
• Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas
• Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio
• Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level
• Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops
• Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams

Requirements:

• 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS
• A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution
• Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy
• Track record of building and scaling high-performing teams in a fast-paced environment
• Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members
• An analytical mind that balances a data-driven and an emotional approach to marketing
• Outstanding presentation and business writing skills
• Previous experience working with CSR, social impact, or nonprofits