Enrollment Marketing Manager (Remote)

Baylor Scott & White Health is a not-for-profit healthcare system focused on promoting the well-being of individuals, families, and communities. The Enrollment Marketing Manager will execute and optimize multi-channel enrollment and activation campaigns for employer and payer accounts, monitor conversion performance, collaborate with Client Success and cross-functional teams, and improve participation and adoption through data-driven strategies.

Responsibilities:

• Plan, build and execute multi channel enrollment and activation campaigns across email, SMS, in app, web, paid, and direct mail in Braze
• Own execution for launches, relaunches, and ongoing activation efforts for assigned employer and payer accounts
• Monitor enrollment performance and activation rates; iterate quickly based on results
• Ensure every campaign is anchored to clear goals, success metrics, and follow up actions
• Serve as the enrollment marketing execution partner to Client Success teams
• Collaborate on activation plans that align to each client’s population, timing, and constraints
• Facilitate and when necessary attend client on-site activation events
• Train Client Success on available activation tactics, playbooks, and best practice recommendations
• Support Client Success in improving participation and adoption through targeted activation strategies
• Identify drop offs and opportunities across the eligible → enrolled funnel
• Apply learnings from performance data to improve messaging, cadence, channel mix, and targeting for each specific employer
• Bring a test and learn mindset to campaign execution, applying what works and retiring what doesn’t
• Partner with Marketing, Operations, Product, and Engineering to ensure campaigns are executed accurately and efficiently
• Coordinate with experimentation and optimization partners to apply proven tactics into client execution
• Ensure all campaigns align with BSWH and/or Levanto brand standards, compliance requirements, and patient experience principles
• Enrollment and activation rates across assigned accounts
• Quality and consistency of activation execution for launches and relaunches
• Adoption and effectiveness of activation tactics by Client Success partners

Requirements:

• • Bachelor's degree in Marketing, Business, Communications, or a related field
• • 3+ years of experience in enrollment, growth, lifecycle, or performance marketing
• • Hands on experience executing multi channel marketing campaigns tied to conversion outcomes
• • Strong analytical skills and comfort using data to guide decisions
• • Ability to work effectively across teams including Client Success, Product, and Operations
• • EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
• • EXPERIENCE - 3 Years of Experience
• • Experience in healthcare, digital health, or other regulated industries
• • Familiarity with employer based or B2B2C enrollment models
• • Experience supporting client or program launches
• • Braze campaign build and data analysis experience