Senior Enterprise Product Marketing Manager, Base

Coinbase is a company focused on increasing economic freedom and is seeking a Senior Product Marketing Manager to lead enterprise and B2B product marketing for Base, particularly in financial markets. The role involves setting the go-to-market strategy, building marketing collateral, and leading cross-functional launches to drive adoption of Base as a key infrastructure layer for onchain trading and lending.

Responsibilities:

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization)
• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers
• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap
• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them
• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales

Requirements:

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets
• Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results
• Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions
• Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution
• Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality