DTC Marketing Manager

Sharon McMahon Education is seeking a strategic, hands-on Marketing Manager to market a new content and community platform for non-fiction book lovers. The role will own DTC e-commerce revenue performance, digital marketing strategy, paid and organic growth, audience development, partnerships, and campaign optimization.

Responsibilities:

• Own our e-commerce revenue engine — conversion rate, average order value, LTV:CAC, and repeat purchase/subscription retention — using tools like Shopify and Klaviyo to grow revenue per visitor
• Own our digital marketing strategy and execution — from paid campaigns to organic growth to revenue results
• Run paid media across Meta, plus Google, TikTok, YouTube, and LinkedIn — setting budgets, testing what works, and adjusting in real time
• Grow our audience and engagement organically through social, email, and partnerships
• Find and build real relationships with creators, influencers, and affiliates who fit the brand
• Partner directly with leadership on campaign strategy, messaging, and launches
• Keep a pulse on audience behavior and platform changes, and turn what you see into clear next steps
• Build systems for planning, outreach, and reporting

Requirements:

• 6+ years of hands-on digital marketing experience, including at least 3+ years owning revenue performance for a DTC e-commerce or subscription-commerce brand — you've been personally accountable for conversion rate, AOV, LTV:CAC, or repeat purchase rate, not just traffic or engagement
• Hands-on, current experience in Shopify (or a comparable DTC commerce platform) and Klaviyo (or a comparable ESP)
• A track record of owning paid campaigns end-to-end including customer acquisition, email-list growth, conversions, subscriptions, traffic, or sales
• Current experience in Meta Ads Manager and other relevant ad platforms
• Experience developing and managing influencer, creator, affiliate, partnership, or ambassador programs — from outreach through execution and reporting
• Strong understanding of organic social strategy, content distribution, email marketing, earned media, and audience development
• Comfort with campaign analytics, testing, tracking, landing pages, and conversion paths
• Excellent written communication, project-management, and relationship-building skills
• A resourceful, organized working style and the ability to independently manage several priorities at once
• Demonstrated success in a fast-moving, entrepreneurial environment
• DTC e-commerce brands where you personally owned revenue, conversion, or retention performance — post-purchase flows, subscription economics, repeat-purchase strategy
• Newsletters, subscriptions, memberships, editorial products, books, education, media, or mission-driven consumer brands
• Klaviyo, Shopify, affiliate platforms, influencer-management tools, or comparable systems
• Brands where trust, audience relationship, and editorial or creative quality matter as much as reach
• Only candidates who live in Eastern/Central time zones will be considered
• Hands-on, current experience in Shopify (or a comparable DTC commerce platform) and Klaviyo (or a comparable ESP); subscription/retention tooling (e.g., Recharge) is a strong plus