Senior ERP Product Marketing Manager (QuickBooks Migration)

Acumatica is a cloud ERP company providing business management solutions for growing small and midsized businesses. The Senior ERP Product Marketing Manager will own positioning, messaging, content strategy, and go-to-market support for the QuickBooks Graduates program, tailoring the story to targeted industries and micro-verticals. The role will collaborate cross-functionally, develop customer-centered content and demos, support events and enablement, and use data to improve campaign effectiveness.

Responsibilities:

• Own the positioning and messaging that fuels the QuickBooks Graduates program, working alongside marketing teams, sales, and partner teams who drive its broader execution. Shape clear, compelling narratives that translate product functionality into meaningful business value for small businesses that have outgrown QuickBooks — helping prospects understand not just what Acumatica does differently, but why it matters at their stage of growth, while clearly differentiating our cloud ERP platform from QuickBooks and other SMB accounting and.ERP tools
• Go beyond a one-size-fits-all QuickBooks-replacement narrative. Build and maintain positioning and content that applies the QuickBooks Graduates story to our targeted industries — construction, manufacturing, distribution, and professional services — and their related micro-verticals, so messaging speaks directly to the specific triggers, workflows, and pain points that push each industry beyond QuickBooks
• Create differentiated thought leadership assets, messaging, and positioning that establish Acumatica as the trusted destination for growing QuickBooks customers. Ground our storytelling in an ideal customer profile — the QuickBooks user hitting the limits of their system — along with industry and market insights, to ensure our communications deeply resonate with real-world growing pains: multi-entity complexity, inventory and job costing limitations, lack of automation, and reporting gaps
• Work collaboratively with the broader marketing organization to support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Partner with our customer advocacy team to review and elevate customer stories and videos from businesses that made the switch from QuickBooks, weaving authentic, real-world outcomes — by industry — into marketing assets. Use customer evidence to build trust, credibility, and emotional connection across the buyer journey
• Work hand-in-hand with product, sales, and industry/vertical teams to stay aligned on roadmaps, priorities, and upcoming capabilities relevant to QuickBooks migration. Serve as a connective tissue across teams, ensuring marketing materials accurately reflect product evolution while amplifying shared goals
• Leverage performance data and analytics to guide QuickBooks Graduates marketing strategies, evolve content, and evaluate campaign effectiveness by industry segment, and continuously refine our approach — balancing insight with creativity to drive stronger outcomes
• Create engaging video scripts and perform light video edits in collaboration with professional design and video partners. Develop polished QuickBooks-comparison and product overview videos, along with intuitive, point-and-click demos that bring key workflows and "how-to" scenarios to life for growing businesses in our targeted industries
• Maintain and evolve core QuickBooks Graduates assets — including website messaging, comparison guides, datasheets, infographics, brochures etc. — for both the overarching program and its industry-specific variants, to ensure clarity, consistency, and accuracy. Support release planning and help keep internal and external teams aligned on positioning as offerings grow and change
• Support industry trade shows and events with strong messaging and content targeted at QuickBooks users evaluating a move to ERP. Contribute to partner and customer events through presentations, webinars, and thought leadership sessions — including opportunities to present live — sharing Acumatica's vision and expertise with confidence and authenticity
• Translate functionality and benefits into real value that resonate with small business buyers, tailoring that value story to both the overarching QuickBooks Graduates program and its industry-specific extensions

Requirements:

• You have proven experience in ERP or SMB accounting/finance software, and a strong point of view on why and when small businesses outgrow QuickBooks
• A minimum of three to five years of product marketing experience is required
• You must possess a deep knowledge of small business accounting software (QuickBooks or comparable), ERP business management systems, accounting processes, business technology, and B2B marketing strategies
• An educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
• You must be an exceptionally strong writer, able to explain complex features using clear, direct language and to translate technical ERP capability into plain-spoken benefits for small business owners
• You must approach every project with an analytical mind and a creative approach to messaging
• Excellent organization, multitasking ability, and strong communication are essential
• Experience marketing to or supporting one or more of the following industries is a plus: construction, manufacturing, distribution, or professional services
• Experience working with marketing technologies is preferred. This includes WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
• Direct experience with QuickBooks (Online or Desktop) is a strong plus