Director of Marketing - Practice Growth

EPIC4 Specialty Partners provides strategic, operational, financial, and marketing support to orthodontic and pediatric dental practices while preserving their clinical autonomy. The Director of Marketing will lead growth-focused marketing strategies for individual practices and the EPIC4 brand, managing digital marketing, lead generation, performance analytics, local growth initiatives, content, agencies, and corporate communications.

Responsibilities:

• Develop and execute marketing strategies designed to grow individual orthodontic and pediatric practices
• Partner directly with doctors and practice leaders to understand their goals, challenges, and local markets
• Develop strategies to increase new patient leads, consultations, starts, referrals, and practice production
• Manage and optimize digital marketing efforts including Google Ads, SEO, social media, websites, online reputation, and other lead-generation channels
• Track marketing performance and use data to determine what is working and where opportunities exist
• Monitor marketing ROI and make recommendations on where marketing dollars should be invested
• Help practices improve lead follow-up and conversion from inquiry to scheduled consultation and start
• Develop local community and referral marketing strategies
• Identify opportunities for events, community partnerships, school outreach, physician/dentist relationships, and other local growth initiatives
• Share successful marketing strategies and best practices across the EPIC4 network
• Manage outside marketing agencies, vendors, and partners as needed
• Develop scalable marketing tools, resources, and processes that can be used across multiple practices
• Build and strengthen the EPIC4 brand and market presence
• Manage the content on EPIC4's website, social media, and other corporate marketing channels
• Create content that communicates who EPIC4 is and what makes our model different
• Support marketing efforts related to partnerships and acquisitions
• Develop materials and content that help communicate the EPIC4 story to prospective doctor partners
• Highlight the doctors, practices, culture, and successes that make EPIC4 unique
• Support company events, announcements, and other corporate communications

Requirements:

• 5+ years of marketing experience, including direct experience in orthodontic or dental practice marketing
• Demonstrated experience developing and executing marketing strategies that drive measurable practice growth
• Strong understanding of the orthodontic/dental patient journey, including new patient acquisition, consultation conversion, starts, referral relationships, and local practice marketing
• Strong understanding of digital marketing, lead generation, SEO, paid advertising, social media, and reputation management
• Comfortable using marketing data, KPIs, conversion metrics, and ROI to guide strategy and investment
• Strong communication and relationship-building skills, with experience partnering directly with doctors and practice leaders
• Excellent organizational and project management skills with the ability to manage multiple practices, projects, and priorities simultaneously
• Hands-on, roll-up-your-sleeves approach with the ability to move between strategy and execution
• Experience managing outside agencies, vendors, and marketing partners
• Experience supporting marketing across multiple locations or practices strongly preferred