Senior Manager, Marketing - Market Access

Ascendis Pharma is seeking a Senior Manager, Marketing – Market Access to develop and execute marketing strategies, materials, tools, and services supporting market access, product acquisition, reimbursement, and transition of care. The role leads access-related marketing tactics, manages budgets and agency partners, generates customer insights, supports strategic brand planning, and collaborates with cross-functional healthcare and compliance teams.

Responsibilities:

• Lead the planning, execution, monitoring, and continuous improvement of all marketing plans and tactics related to:
  • Provider and office-staff access marketing including coverage navigation, prior authorization process, and reimbursement pathways
  • Consumer and patient access marketing, including education materials, patient coverage, and out-of-pocket cost communication
  • Payer marketing, including clinical and economic value story communication
  • Marketing support for the patient access team (e.g., hub and reimbursement teams)
• Support additional healthcare provider and/or account marketing needs, as required
• Collaborate with the Promotional Review Committee (PRC) to ensure that all brand- related materials meet requirements for accuracy with product labelling
• Execute all tactics in alignment with brand strategy in a compliant manner
• Manage the corresponding marketing budget for tactics under your responsibility, driving timely, cost-effective execution
• Generate customer insights through monitoring of the market, participation in market research, attendance of industry events, meeting with customers and interactions with internal stakeholders
• Proactively recommend new marketing initiatives and improvements in line with the brand strategy
• Actively contribute to the yearly strategic brand planning exercise and development of the plan for area of responsibility
• Build strong, trusted, collaborative relationships with key functional teams such as Market Access, Trade, Patient Support, Sales, Business Operations, Sales Training, Medical Affairs, Legal & Compliance and Regulatory

Requirements:

• Strong analytical, project management, and communication skills
• Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment in ambiguous or fast-evolving situations
• Effective management of agency partners to deliver high quality content and tools to effectively support the brand
• Robust knowledge of specialty pharmaceutical market dynamics and stakeholders, including payer, HCP, and patient coverage and access dynamics
• Strong understanding of the compliance, legal and regulatory pharma landscape, and ability to navigate through it
• Proficiency in AI tools and emerging technologies, with experience applying them to optimize workflows and/or support data-driven decision-making
• Bachelor's Degree in Marketing, Business, or related field
• 5+ years of pharmaceutical industry marketing or a combination of marketing and related experience (e.g., market access, sales, market research)
• Experience with specialty pharma brand(s) with complex acquisition processes
• Demonstrated cross-functional collaboration and communication
• Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats)