Content Marketing Manager

Amwell is a healthcare technology company transforming care delivery through technology-enabled services and clinical excellence. The Content Marketing Manager produces and manages member-facing content across service lines, including email, content libraries, case studies, and enablement assets, while overseeing content quality, engagement, brand voice, and contractor or AI-assisted production capacity.

Responsibilities:

• Content strategy and production across service lines, the engagement showcase, and content libraries
• Inputting email content into the email CMS (Knak) — copy and image selection
• The Engagement Hub content library and its maintenance
• Case-study and enablement-asset production, against designs set by the account owners
• AI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines
• Brand-voice consistency across member-facing content

Requirements:

• 5+ years producing consumer, member, or patient-facing content at volume
• Demonstrated ability to move a content engagement measure, not only to ship content on time
• Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal
• Experience directing freelance, agency, or contractor capacity against a brief
• Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it
• Comfort operating as shared capacity across competing internal demands
• Healthcare, health plan, or behavioral health content experience
• Knak, Braze, or comparable content and email production platforms
• Accessibility standards for member communications
• Experience building or restructuring a content library