Sr. Affiliate Marketing Manager (Remote)

Rula is a mental healthcare company dedicated to providing evidence-based, compassionate care and improving access to mental health services. The Sr. Affiliate Marketing Manager will own the affiliate channel end to end, driving patient acquisition through partner recruitment, performance optimization, forecasting, compliance, and data-driven investment management.

Responsibilities:

• Own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale
• Exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing
• Communicating & storytelling, and unafraid to “make it happen” in close collaboration with internal and external stakeholders
• Clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success
• Communicating with leadership including the executive team

Requirements:

• 8+ years of related professional experience directly executing and managing affiliate marketing programs
• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
• Experience directly managing large budgets / partner spend, i.e. $1M+ per month
• Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
• Experience with affiliate tracking, attribution, and fraud / compliance auditing
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)
• Hands-on experience with Impact
• Experience leading a team, VAs, or one or more specialists
• Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon
• Track record of building / leveraging AI agents to automate affiliate operations
• Proficiency with Looker or equivalent data visualization tools
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc