Digital Marketing Principal- Digital Upsell & In-Product Growth

Federal Express Corporation is seeking a Digital Marketing Principal to lead strategic product and technology development supporting its product and service portfolio. The role focuses on defining upsell opportunities, designing in-product growth experiences, and partnering with product and engineering teams to prioritize and deliver digital initiatives.

Responsibilities:

• Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management
• Works in a leadership capacity with technology experts on digital product/technology development
• Leads and contributes to development of product specifications, requirements and implementation
• May participate in test planning measurement and other analytical functions
• Provides support through demo instruction, tool development and functional demonstrations
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement
• Perform other duties as assigned
• Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today
• Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience
• Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery

Requirements:

• Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities
• Technical acumen
• Strong collaboration, communications and analytical skills