Principal Product Designer

Linktree is a platform that helps creators, artists, entrepreneurs, and brands curate, grow, and monetize their digital presence. The Principal Product Designer will lead and develop a team of senior designers while remaining hands-on, setting design vision and standards, shipping high-impact work, and partnering with Product, Engineering, and Marketing.

Responsibilities:

• Lead, manage, and develop a small team (3–5+) of senior IC designers through the work, creating a culture of craft, ownership, candid feedback, and high performance
• Personally own and ship design work on the highest-leverage or most ambiguous problems
• Set design vision and craft direction for your area, ensuring quality and consistency across your team's work
• Partner with Product, Engineering, and Marketing leaders to align design with business priorities
• Own hiring and team composition for your area, adapting as the business and the team scale
• Establish and evolve craft standards, critique practices, and design operating rhythms for the team
• Represent design in cross-functional forums, translating design work into business impact
• Balance individual craft contribution with management, modelling the standard you expect of the team

Requirements:

• 10+ years of design experience, including prior experience managing and growing individual contributors (managing managers is a plus, but not a requirement)
• A genuine player-coach — still hands-on and excellent at the craft, and energized by both doing the work and developing others
• Proven track record of shipping high-quality design within a consumer product or creator / marketplace platform
• Strong craft judgment and the ability to provide feedback that meaningfully elevates team work
• Demonstrable proof of using AI as part of how you explore, prototype, communicate, and create
• Demonstrated ability to hire, coach, develop, and retain strong individual-contributor designers, especially at the senior level
• Experience partnering with Product, Engineering, and Marketing leaders
• Proven ability to translate ambiguous business problems into a clear design direction
• Comfort balancing personal craft work with team leadership, and good judgment on when to do versus delegate
• Excellent written and verbal communication