Vice President, Growth Marketing and Brand at Water.org

Water.org is a global nonprofit organization working to remove barriers to safe water and sanitation for people living in poverty. The Vice President, Growth Marketing & Brand will modernize and scale the organization’s marketing function, steward its global brand, and lead growth, performance, lifecycle, and supporter engagement strategies that drive awareness, engagement, and revenue outcomes.

Responsibilities:

• Lead the evolution and execution of Water.org's global brand strategy, ensuring visual identity, messaging, and global brand standards are consistently executed in harmony across all regions and brand architectures—including Get Blue
• Lead the grassroots and supporter-led fundraising strategy in partnership with agencies, designing toolkits and optimized supporter journeys to scale grassroots revenue
• Modernize and scale the marketing function to support the entire enterprise, providing strategic brand stewardship and growth capabilities (paid media, production, and digital marketing) across the organization
• Serve as a senior brand advisor in close partnership with the Chief Revenue Officer and executive leadership to build the data, technology, and attribution infrastructure (including MarTech and analytics) that directly links marketing investments to audience acquisition, engagement, and global revenue outcomes
• Own Water.org's growth marketing engine, driving performance, paid media, organic social, and lifecycle marketing strategies to expand reach, convert cultural interest into action, and build lifelong supporter relationships
• Partner hand-in-hand with VP, Get Blue to optimize the platform, harnessing its massive momentum and transforming traditional outreach to systematically acquire younger demographics and convert broad cultural participation into long-term supporter engagement
• Identify emerging cultural moments, digital trends, and platforms where Water.org can authentically grow awareness and maximize value for corporate partner activations
• Develop and lead relationships with corporate partners, online creators, and cultural platforms to deliver mutually valuable campaigns that extend reach, build credibility, and enhance brand equity
• Build, lead, and mentor a cross-functional marketing team across brand, growth, content, and creative functions by setting clear goals, performance expectations, and a culture of accountability and inclusion
• Partner closely with Development, Global Impact, and the Office of the CEO to lead integrated planning for major visibility moments and align growth efforts with organizational priorities
• Manage external agency and vendor relationships to guarantee strategic alignment, quality execution, and efficient use of resources
• Define and track KPIs for audience acquisition, digital conversion, grassroots revenue, and marketing ROI, while collaborating with Get Blue leadership to measure shared enterprise outcomes including total consumer participation and overall brand health

Requirements:

• 15+ years of senior-level experience heading brand, growth marketing, or related fields within complex, consumer-facing environments
• A proven track record of managing global brand architectures and brand governance, with experience ensuring visual and messaging consistency across a master brand and its distinct platform/consumer brands
• Demonstrated experience planning, executing, and scaling multi-channel marketing campaigns in coordination with corporate partners, online creators, and cultural platforms to drive mutual brand equity and measurable audience acquisition
• Deep expertise operating at the intersection of brand stewardship and performance marketing, with direct experience overseeing marketing technology (MarTech) stacks, database marketing, attribution modeling, and data-driven audience segmentation
• Strong people management experience, specifically including a history of mentoring senior leaders and building collaborative, cross-functional teams
• Ability to use metrics and audience testing to inform strategy, with clear experience directly linking marketing investments to revenue, engagement, or fundraising outcomes
• Ability to successfully navigate and translate commercial marketing methodologies into mission-driven engagement models
• Experience engaging diverse stakeholders—including high-value donors, corporate executives, and everyday supporters—while protecting global brand trust and driving
• Committed to Water.org's mission and willing to do the work to advance the organization
• experience across corporate environments, marketing agencies, media houses, tech platforms, or mission-driven organizations
• nonprofit experience