Product Marketing Manager

HealthEdge provides AI-powered operational infrastructure for health insurance companies and healthcare technology solutions. The Product Marketing Manager will support, position, and market HealthEdge Source products by developing marketing plans, commercialization initiatives, campaigns, messaging, and competitive insights. The role works cross-functionally with product management, sales, and marketing teams to support product launches, sales enablement, and pipeline growth.

Responsibilities:

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals
• Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages
• Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors
• Contributes to competitive intelligence findings and insights. Synthesizes information into battle cards designed to inform key stakeholders
• Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process
• Helps create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets
• Collaborates directly with the product management team to distill key functionality and benefits into core product messages
• Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content
• Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns
• Develops customer references, testimonials, and case studies for external and internal use
• Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified
• Estimates, leads, develops, and directs the work of cross-marketing and HealthEdge Source Business contributors, team leaders, and supervisors. Responsible for directing and tracking HealthEdge Source Product Marketing results and resources against goals
• Establishes new processes and procedures that promote clear communication, transparency, and efficiency

Requirements:

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment
• 1-2+ years demonstrated track record in crafting positioning and marketing content
• Exercises judgment to plan and accomplish individual and team goals
• Comfortable making decisions about complex issues. May escalate more complex issues to senior management to ensure alignment on approach
• Ability to navigate a high-growth, collaborative culture with a high degree of adaptability
• A Bachelor's degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products
• Demonstrated ability in launching and growing innovative technology products
• Strong writing, communication, presentation development, and story-telling/delivery skills
• Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations
• Strong organizational and project management skills with a bias for action
• Masters degree in business is preferred