Customer Programs Marketing Manager

Cornerstone Building Brands is an exterior building solutions provider serving residential and commercial markets across North America. The Customer Programs Marketing Manager will manage and optimize contractor-facing loyalty, incentive, and engagement programs, drive customer participation and sales growth, and serve as the primary marketing contact for strategic accounts. The role also supports customer advocacy, lead nurturing, contractor and builder collateral strategy, data insights, and engagement events.

Responsibilities:

• Own the day-to-day management of the Contractor Loyalty Program—ensuring program rules, product eligibility, contractor data accuracy, and compliance are maintained
• Develop and deploy enrollment strategies to increase program membership
• Manage contractor onboarding, enrollment, and field enablement related to the program, in partnership with Field Sales teams
• Build out customer benefit sets that drive program advantage amongst competitor programs
• Collaborate with Marketing and Sales on contractor promotions and incentives that drive product adoption and share of wallet
• Equip field teams with program training, onboarding guides, and promotional tools to drive contractor awareness and participation
• Support the launch and adoption of field initiatives tied to the loyalty platform, including contractor education events and targeted campaigns
• Build out the nurture strategy for driving trial and conversion of contractor prospects
• Develop selling tools and conversion incentives for sales team execution
• Design and execute the event strategy for contractor events, including national and regional trade shows, distributor events
• Serve as the dedicated marketing point of contact for large strategic contractor accounts
• Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
• Deliver monthly reporting on all programs
• Build segmented contractor data sets used for promotions, eligibility, and targeted communication. Define insights by segment
• Leverage program analytics to disseminate data insights into the business. Support Field teams with localized contractor data and territory action plans
• Partner with IT, Vendors, and Data teams to optimize contractor data & insights
• Develop pitch decks in collaboration with the sales team for national and regional builder opportunities, annual meetings
• Develop selling tools (brochures, sell sheets, image libraries, etc.) to support the builder channel in new opportunity acquisition
• Support homeowner facing design centers and cobranded homeowner campaigns for large strategic builder accounts
• Develop and scale multi-home incentive programs that reward builder usage and product preference

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2 years+ Experience managing loyalty or credentialing programs
• 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
• Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
• Proficiency in marketing tools and software applications
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Ability to thrive in a fast-paced, matrixed environment
• Must be at least 18 years of age to apply
• Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred