Revenue Marketing Manager - TOLA

Abnormal AI is a company focused on cybersecurity solutions. The Senior Revenue Marketing Manager will lead regional field and partner marketing initiatives in the TOLA region, driving pipeline and revenue growth through integrated campaigns, events, ABM programs, and digital marketing. The role partners closely with sales and channel teams, manages regional planning and execution, and reports on marketing performance and ROI.

Responsibilities:

• Lead regional field and partner marketing strategy to support pipeline and revenue goals through campaigns, events, ABM programs, and digital amplification
• Own end-to-end execution of region-specific initiatives—from idea through reporting—with accountability for budget, timeline, and impact
• Collaborate closely with AEs, CAMs, SDRs, and partner managers to drive aligned execution, participation, and adoption of marketing programs
• Build and maintain a quarterly pipeline generation plan, forecast impact, and adjust tactics based on results and market feedback
• Customize corporate messaging and content to suit regional buyer personas and go-to-market strategies
• Report on performance using Salesforce, Marketo, and Sigma dashboards; deliver insights to sales and marketing leadership to optimize ROI
• Mentor junior marketing team members or contribute to cross-regional initiatives that raise the bar for marketing excellence

Requirements:

• 7+ years of B2B marketing experience, including field and channel marketing, with a strong track record of pipeline contribution
• Proven ability to independently plan, lead, and measure marketing programs tied to regional sales goals
• Deep experience collaborating with sales, partners, and cross-functional stakeholders to influence outcomes
• Strong strategic thinking, with hands-on ability to execute campaigns and adapt in real time
• Excellent written and verbal communication skills with the ability to tailor messaging to different audiences
• Proficiency with Salesforce, Marketo, and marketing analytics tools
• Willingness to travel 20–25% as needed
• Cybersecurity or SaaS industry experience
• Familiarity with account-based marketing (ABM) strategies
• Experience managing partner co-marketing initiatives or working within an ecosystem of distributors and system integrators
• Bachelor's degree in Marketing, Business, Communications, or a related field