Content Marketing Manager (Remote)

Toolio is hiring a Content Marketing Manager to manage content distribution, the editorial calendar, newsletters and email campaigns. The role also supports campaign execution, AI-assisted content workflows and performance measurement.

Responsibilities:

• Turn every new piece of content into downstream assets: LinkedIn posts, email copy, newsletter features, short-form excerpts and sales-ready snippets
• Own the content calendar and distribution schedule across LinkedIn, email and the newsletter
• Manage and organize the content library so the team and sales can find and reuse assets easily
• Spot gaps in the calendar and the library, and propose new topics, formats and refreshes to keep the pipeline moving
• Refresh and repurpose high-performing existing content to extend its reach
• Own the Toolio newsletter end to end: planning, writing, building and sending
• Write, build, segment and send email campaigns in ActiveCampaign
• Maintain and improve nurture sequences across inbound, ABM and re-engagement, keeping the content fresh and on-message
• Partner with the Head of Marketing to turn campaign ideas into content plans and launch-ready assets
• Coordinate content for ABM programs in close collaboration with sales
• Support webinar and event marketing from promotion through post-event follow-up content
• Work within Toolio’s existing AI-assisted marketing systems to increase content output without sacrificing quality
• Find opportunities to build or improve workflows that reduce manual work in drafting, repurposing and campaign operations
• Stay current on AI tools for content and B2B marketing, and bring recommendations to the team
• Track how content and distribution perform across LinkedIn, email, the newsletter and the website
• Report on what’s working, and use those findings to shape the calendar and future content

Requirements:

• 2–4 years of experience in content marketing, content operations or campaign marketing, ideally at a B2B company
• A portfolio of content you've written, edited or repurposed across multiple channels
• Strong writing and editing skills
• You can write a sharp email, a scroll-stopping LinkedIn post and a clean newsletter, and adapt your voice to each
• Experience managing a content or editorial calendar and keeping several pieces moving at once
• Hands-on experience with email marketing or marketing automation
• Comfort using AI tools as a core part of your workflow, as a productivity layer you actively use and refine
• Familiarity with a CMS
• Organized and self-directed, comfortable managing multiple workstreams without much hand-holding
• A bias toward clarity and action. You'd rather ship, learn and improve than wait for a perfect plan
• ActiveCampaign is preferred but not required
• Webflow is a plus
• Experience in B2B SaaS, retail tech, or another industry with complex buying cycles
• Experience running a company newsletter or growing a LinkedIn audience
• Familiarity with ABM programs
• Experience building AI-assisted content workflows, such as prompt design, tool chaining or automation logic
• Exposure to Salesforce or a similar CRM, and to web analytics such as GA4
• Figma or Canva skills, or a basic design sense for producing assets