Retail Partner Marketing Manager

Microsoft seeks a Retail Partner Marketing Manager to lead full-funnel, omnichannel marketing plans and customer experiences for retail partners across the U.S. and Canada. The role guides partner strategy and marketing investments, coordinates campaign and product-launch execution, and uses data to improve ROI, customer engagement, and sell-through.

Responsibilities:

• Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints tailored to partner strategies and consumer needs
• Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance
• Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives
• Lead strategic business management and growth planning for assigned retail accounts by integrating marketing, sales, category, and partner priorities into comprehensive business plans that drive measurable revenue growth
• Coordinate go-to-market readiness across multiple business groups to ensure successful execution of seasonal campaigns, product launches, and strategic initiatives
• Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners
• Optimize the end-to-end customer journey through digital marketing excellence and integrated omnichannel experiences that drive customer engagement, conversion, and business growth
• Build brand advocates among retail sellers by enabling partner training and readiness programs, while leveraging store audits, customer feedback, and field insights to optimize execution and customer experience
• Oversee creative asset readiness, merchandising execution, digital storefront optimization, and retail activation plans to ensure consistent customer experiences
• Build trusted relationships with retail partners, providing strategic guidance and thought leadership to advance seasonal priorities, product initiatives, and long-term business growth
• Represent the voice of the customer and partner to influence global marketing strategies, creative development, and storytelling that drive local relevance and competitive differentiation
• Drive strategic partner development by identifying growth opportunities, influencing new capabilities, and shaping innovative customer experiences that accelerate business outcomes
• Monitor competitive activity, industry trends, and evolving retail capabilities to identify opportunities, mitigate risks, and shape partner growth strategies
• Role model a culture of integrity and compliance, where trust and transparency are core to all decision
• Deliver against timelines, secure and optimize marketing investments, align cross-functional stakeholders on funding priorities, and deliver against KPI and budget objectives while advancing innovative growth opportunities
• Partner across sales, category, and finance teams to identify growth opportunities, build business cases, and influence investment decisions that accelerate business outcomes
• Oversee asset readiness, creative reviews, and campaign execution while maintaining brand integrity and deep understanding of customer, competitive, and market dynamics
• Analyze business performance, partner capabilities, and customer insights to identify growth opportunities, inform competitive strategies, and develop data-driven marketing action plans
• Drive executive-level business reviews, account update discussions, and partner planning sessions by developing data-driven recommendations and growth strategies
• Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
• Embody our culture and values

Requirements:

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience
• OR equivalent experience
• Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience
• OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience
• 3+ years of relevant experience in retail, channel marketing, retail marketing, or retail sales
• Demonstrated success developing and executing retail marketing strategies and integrated campaigns, particularly for consumer technology products
• Experience building and executing integrated partner marketing plans across multiple marketing and sales disciplines
• Direct experience working with partners and delivering measurable growth, performance, and ROI outcomes
• In-depth understanding of digital and physical customer buying journeys, omnichannel retail, sales channels, and commerce platforms
• Experience coordinating cross-functional marketing and sales programs, including planning, operations, creative execution, readiness, and analytics/insights
• Experience supporting new product launches and go-to-market execution
• Experience managing marketing budgets and optimizing investments based on performance
• Demonstrated ability to operate effectively in ambiguous, fast-changing environments, with agility, sound judgment, and a willingness to take calculated risks