Senior Manager, Omnichannel Marketing

WaterWipes is hiring a Senior Manager, Omnichannel Marketing to build and execute integrated customer activation strategies across North America. The role leads shopper marketing, eCommerce, digital shelf and retail media, using insights and measurement to support sales, household penetration and market share.

Responsibilities:

• You’ll lead the development and execution of integrated omnichannel strategies across shopper marketing, eCommerce, digital shelf and retail media
• You’ll create annual customer marketing plans that connect WaterWipes’ commercial objectives and brand priorities with retailer strategies
• You’ll develop retailer-specific activation programmes informed by shopper insights, category trends and customer opportunities
• You’ll lead our eCommerce content strategy across retailer websites and marketplaces, working with global colleagues to apply and strengthen best practice
• You’ll improve digital shelf performance across product detail pages, enhanced content, search, ratings and reviews, content syndication and online assortment
• You’ll integrate platforms such as Amazon Ads, Walmart Connect, Roundel and Instacart into customer marketing plans, working in partnership with media and performance marketing leads
• You’ll establish practical scorecards, KPIs and measurement frameworks that show what is working and where investment should be adjusted
• You’ll manage omnichannel marketing budgets with a clear focus on return, profitability and sustainable brand growth
• You’ll represent WaterWipes in customer meetings, annual planning sessions and strategic growth discussions

Requirements:

• an experienced omnichannel marketer
• an experienced omnichannel, shopper, customer, eCommerce or retail media leader who understands both brand building and commercial delivery
• at least 10 years of relevant experience and a strong track record of leading customer activation programmes
• worked directly with major US retailers such as Walmart, Target, Amazon, Kroger, CVS or Walgreens, or within similarly complex retail environments
• You understand how content, commerce, shopper activity and retail media work together
• You can move comfortably between strategy, detailed execution and performance analysis
• You think strategically but remain close to execution
• You understand the customer and shopper, while keeping commercial outcomes firmly in view
• You use data to make decisions and can explain complex information clearly to senior leaders, commercial teams and retail customers
• You build credibility quickly and know how to influence across functions without relying on hierarchy
• You are comfortable creating structure where it does not yet exist, including processes, scorecards, content standards and ways of measuring performance
• You can operate effectively in a fast-moving environment where priorities and retail platforms continue to evolve
• Above all, you take ownership. You identify what needs to happen, bring the right people together and follow through
• Experience within a consumer packaged goods business
• Experience with Amazon, Walmart or Target ecosystems
• Familiarity with platforms and data sources such as Circana, Nielsen, Numerator, Profitero, Salsify or Syndigo