Product Marketing Manager

SecurityScorecard is hiring a Product Marketing Manager to own product positioning, launches, and sales enablement. The role translates cybersecurity and risk capabilities into differentiated messaging, supports go-to-market execution, and brings market and customer insights to product teams.

Responsibilities:

• Develop positioning, messaging, and value propositions for our platform, including security ratings, supply chain detection and response, and attack surface and third-party risk capabilities
• Lead go-to-market planning and execution for product launches and major releases, from internal readiness through external campaigns
• Build sales enablement assets, including battlecards, pitch decks, talk tracks, demo narratives, and objection handling, and train sellers and partners to use them
• Maintain competitive intelligence and win/loss analysis, and keep competitive positioning current as the market shifts
• Conduct buyer, persona, and market research to sharpen differentiation and identify new opportunities
• Act as the voice of the market to Product, translating customer, sales, and analyst feedback into roadmap input
• Create web, content, and campaign collateral that explains product value to CISOs, security practitioners, procurement leaders, and executives
• Brief industry analysts and support analyst evaluations alongside Analyst Relations
• Define and report on KPIs such as launch impact, sales-asset adoption, pipeline influenced, and win rate

Requirements:

• 4 to 7 years of B2B SaaS product marketing experience, with a track record of successful launches and sales enablement
• Exceptional writing, messaging, and storytelling skills, with the ability to make technical concepts clear and compelling
• Strong competitive analysis and market research skills
• Proven ability to collaborate cross-functionally and influence without direct authority
• Analytical mindset, comfortable using data to measure impact and guide decisions
• Proficiency with tools such as Salesforce, HubSpot or Marketo, and a sales enablement platform
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• We do not provide immigration sponsorship for this position
• Experience in cybersecurity, risk, or enterprise software
• Familiarity with third-party risk management (TPRM), GRC, or cyber risk quantification markets
• Experience working with industry analysts such as Gartner and Forrester