Senior Manager of Digital Marketing & Engagement

The National Down Syndrome Society (NDSS) seeks a Senior Manager of Digital Marketing & Engagement to support its digital marketing and lead audience engagement strategies, with a focus on the website. The role oversees website strategy, email marketing, paid media, analytics, and audience growth while supporting organization-wide marketing priorities.

Responsibilities:

• Manage paid campaigns, including Google Ads, and SEO/AEO/GEO strategies
• Oversee NDSS' website strategy, governance, budget, and continuous improvement
• Design and implement NDSS’ email marketing and automation strategy
• Ensure consistency of brand, messaging, and visual identity across websites and email
• Support the development and execution of the organization-wide communications and marketing plan(s)
• Partner with departments to identify, evaluate, and prioritize digital opportunities
• Monitor engagement, analyze trends, and adjust strategies accordingly
• Lead the development and optimization of website, email, and paid media strategies to support organizational goals including UX and UI
• Establish and monitor digital performance metrics and provide reports and recommendations based on audience engagement data
• Manage digital consultants and vendors supporting web, email, advertising, and related initiatives
• Supervise the Digital Engagement Coordinator and guide digital production and implementation activities
• Other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• Demonstrated success managing campaigns across digital, print, and multimedia platforms
• Supervisory experience with the ability to manage and motivate staff and meet deadlines
• Exceptional written, verbal, and visual communication skills
• Strong organizational and time management skills
• Demonstrated experience with website and SEO/AEO/GEO
• Proven ability to design and execute integrated campaigns that achieve measurable results
• Proficiency with marketing and communications platforms
• Knowledge of tracking and monitoring systems like GA4
• Ability to manage multiple projects quickly, simultaneously, and meet deadlines
• Familiarity with Drupal, WordPress, and other content management systems
• Strong attention to detail and brand consistency
• Experience with website accessibility standards and tools
• Familiarity with CRMs and email marketing tools such as Virtuous, Salesforce, or Campaign Monitor
• Knowledge using Asana or other project management tools
• Proven experience in digital marketing campaigns and implementation
• Experience with a broad range of digital marketing, communications, and fundraising strategies
• Must be self-motivated and possess the ability to work well both independently and within a team
• 6+ years of experience in marketing and communications, preferably in a nonprofit, education, or mission-driven organization
• Familiarity with AI technologies and a willingness to stay current as the digital landscape continues to evolve