Field Marketing Manager

OpenText is hiring a Field Marketing Manager to execute regional marketing programs across the U.S. West aligned with sales priorities, target accounts, and pipeline goals. The role supports account-based marketing, demand generation, industry campaigns, client engagement, events, and performance measurement in collaboration with sales and marketing teams.

Responsibilities:

• Support the Senior Field Marketing Manager in executing the regional marketing plan aligned to sales and marketing priorities, growth objectives, and target account strategies
• Contribute to quarterly and annual planning by coordinating program inputs, timelines, budgets, and execution requirements
• Execute activities aligned to priority accounts, industry segments, key solutions, and regional business objectives
• Build productive working relationships with regional sales teams and provide timely program updates, materials, and follow-up
• Support the execution of account-based marketing programs for strategic target accounts in partnership with sales and the Senior Field Marketing Manager
• Coordinate marketing activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities
• Help create and deliver personalized experiences and campaigns for named accounts and key buying groups
• Support engagement across target accounts through client events, digital campaigns, executive programs, and thought leadership initiatives
• Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals
• Tailor programs and content to address the unique needs, priorities, and business challenges of target industries
• Support industry-focused events, executive roundtables, client advisory engagements, and thought leadership initiatives
• Leverage industry insights and market trends to improve targeting and campaign performance
• Execute integrated campaigns that help generate, nurture, and accelerate sales opportunities
• Contribute to pipeline creation, influenced pipeline, and opportunity acceleration through disciplined program execution and follow-up
• Partner with sales development, digital, and marketing operation teams to optimize lead flow and conversion
• Track campaign performance and continuously optimize programs based on business results
• Coordinate high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs
• Work with sales teams to support engagement with key clients and prospects
• Support executive-to-executive engagements by coordinating invitations, logistics, briefing materials, and follow-up
• Coordinate and execute virtual, hybrid, and in-person programs, including industry conferences, regional events, webinars, customer events, and tradeshows
• Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement
• Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans
• Use account intelligence, marketing analytics, and CRM data to support targeting, execution, and program optimization
• Track pipeline contribution, campaign influence, event ROI, and engagement metrics
• Prepare clear performance updates and identify practical opportunities to improve future programs

Requirements:

• 4+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing
• Experience supporting or executing account-based marketing programs that contribute to engagement and pipeline
• Experience collaborating with sales teams and cross-functional marketing partners
• Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing
• Experience managing client events, executive programs, conferences, and integrated marketing campaigns
• Strong organization, attention to detail, project management, communication, and stakeholder coordination skills
• Analytical mindset with experience measuring marketing performance and ROI
• You take ownership of your work, follow through on commitments, and raise risks early
• You are client-obsessed and passionate about creating meaningful experiences
• You build productive relationships with sales teams and cross-functional partners
• You thrive in a fast-paced environment and can manage multiple priorities with accuracy and discipline
• You use data and insights to make better decisions and optimize results
• You are energized by driving measurable business outcomes and exceeding goals
• You are naturally curious about technology, AI, market trends, and client challenges
• within a B2B technology organization
• Experience executing industry-focused or audience-specific marketing programs
• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies