Content Marketing Manager

Sortly is a distributed, remote-first provider of inventory management software for SMBs and teams. The Content Marketing Manager will lead content planning and production across SEO, AI-driven search, email, organic social, and other priority initiatives while managing agency and freelance partners. The role will also develop research, editorial, customer, and demand-generation content and collaborate on integrated cross-functional campaigns.

Responsibilities:

• Execute against Sortly's evolving organic search strategy by developing richer, more authoritative, better-optimized content that performs across both traditional and AI-driven search
• Lead editorial planning and production across the blog and priority web content. Manage the editorial calendar and move work from brief through publication while maintaining quality, consistency, and publishing velocity
• Draft and shape high-value editorial assets, including deeper data-rich blog content, competitive content, customer stories, and gated demand generation assets such as lead magnets and event content
• Partner with our Data team to develop proprietary research and benchmark studies, translating analysis and findings into compelling narratives and finished content
• Build and refine AI-assisted workflows across research, outlining, drafting, editing, and optimization to scale production without compromising quality or brand voice
• Serve as the day-to-day owner of our agency and freelance relationships, handling assignments, editorial feedback, production timelines, and delivery
• Monitor content and channel performance and use the results to identify opportunities and recommend improvements
• Own the weekly Inventory Insider newsletter, including planning, writing, deployment, and ongoing optimization
• Improve newsletter performance through audience segmentation, testing, and iteration based on engagement and conversion data
• Collaborate with Demand Generation and Product Marketing on email content that supports broader campaigns and nurture programs
• Lead planning, content creation, and day-to-day execution across Sortly's organic social channels, including LinkedIn, Facebook, and Instagram
• Test new formats and approaches to improve engagement, reach, and brand visibility with priority audiences
• Repurpose editorial, research, customer, and campaign content into platform-native social content
• Coordinate with cross-functional teams to support company announcements, product launches, and integrated marketing campaigns

Requirements:

• 5+ years of experience in content marketing, preferably for B2B audiences
• Exceptional writing and editing skills across formats, including blog and editorial, email, social, customer stories, and longer-form assets
• Hands-on experience managing content programs across multiple channels, such as blog, email, and organic social
• A strong understanding of SEO best practices and familiarity with emerging GEO and AI-search considerations
• Experience using AI tools to improve content research, creation, optimization, or production workflows
• A demonstrated ability to synthesize complex information, data, and subject-matter expertise into clear, compelling content
• A proven ability to manage multiple projects, stakeholders, external partners, and deadlines while maintaining high editorial standards
• Experience using content performance data to identify opportunities and improve execution
• Experience with B2B SaaS
• Bonus points for experience with Construction or Field Services audiences, or with topics such as inventory management and asset tracking
• HubSpot and WordPress experience