Senior Manager, Marketing Operations

TailorCare is seeking a Senior Marketing Operations Manager to run and optimize the technology, workflows, and processes supporting marketing across B2B and B2C audiences. The role manages day-to-day marketing technology execution and works with product and engineering to scope, prioritize, and deliver marketing capabilities, improving measurement and personalized engagement across the buyer and patient journey.

Responsibilities:

• The Senior Manager of Marketing Operations will manage the administration, optimization and day-to-day execution of TailorCare's marketing technology stack, working to make sure platforms, data and workflows run smoothly and support the goals set by marketing leadership
• This person will work closely with product and engineering, following an established software development lifecycle (SDLC), to scope, prioritize and execute marketing capabilities
• Marketing technology administration and optimization
• HubSpot and Customer.io administration and configuration
• Deliverability, consent management and operational compliance
• UTM tagging standards and attribution reporting support across B2B and B2C
• A/B and multivariate testing, including tooling, tracking setup and testing infrastructure
• Omnichannel journey design and lifecycle orchestration support
• Personalization deployment and AI-enabled content capabilities
• Vendor coordination and agency support

Requirements:

• 8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle:
• Acquisition: campaign operations, lead capture
• Activation: onboarding and intake journeys, conversion from prospect to enrolled member
• Retention and re-engagement: lifecycle triggers, next-best action logic, win-back and reactivation programs
• Hands-on expertise with HubSpot, Customer.io or similar platforms
• 3+ years managing a team in a fast-paced startup environment
• Experience supporting AI-enabled marketing capabilities
• Salesforce integrations
• Segment or CDPs
• Twilio
• GA4
• Looker, Tableau or Power BI
• API integrations
• Data warehouses and event tracking frameworks
• Personalization and experimentation platforms (Claude, Gemini or equivalent), and applying them to campaign production, QA, reporting and measurement
• Experience in healthcare or regulated industries
• Detail-oriented with strong operational discipline
• Highly collaborative and cross-functional
• Comfortable in high-growth, evolving environments
• Analytical, curious and systems-oriented