Staff Product Manager, Growth (Acquisition)

Linktree is a digital presence platform that helps creators, entrepreneurs, businesses, artists, publishers, and brands curate, grow, and monetize their digital universe. The Staff Product Manager, Acquisition will own product-led acquisition strategy, optimize profile-to-signup and referral journeys, develop organic growth loops and new acquisition products, and lead experimentation and funnel analysis to drive sustainable new-user growth.

Responsibilities:

• Own Linktree's product-led acquisition strategy, with a clear mandate to grow the number of new users entering the Linktree ecosystem.
• Own and optimize the profile-to-signup journey, including "Powered by Linktree," "Claim your Linktree," creator discovery, sign-up, authentication, and other pathways that turn visitors into Linktree users
• Identify and build scalable organic acquisition loops across Linktree's massive network of profiles, content, creators, businesses, and audience traffic
• Partner closely with Growth Marketing and SEO to improve organic discovery, landing-page conversion, SEO/AEO performance, and the journey from external discovery into the product
• Own and evolve Linktree's referral strategy, including the product experiences, incentives, and growth mechanics that encourage creators to bring new users into the ecosystem while carefully managing incrementality and cannibalization
• Develop new acquisition products and tools that provide standalone value to creators and businesses while introducing them to Linktree — from social presence and audience-growth tools to new ways of helping prospective users understand how they compare, improve, and grow
• Explore creative, zero-to-one acquisition opportunities across new customer segments, including ways to identify prospective users, create relevant Linktree experiences for them, and build compelling "claim your Linktree" journeys
• Develop a high-velocity experimentation roadmap across acquisition surfaces, focused on increasing qualified traffic, signup conversion, referral growth, and overall new-user acquisition
• Lead deep funnel analysis to understand where prospective users discover Linktree, where they drop off before sign-up, and which interventions have the greatest potential to unlock growth
• Partner closely with the Activation team to create a seamless handoff from acquisition into activation, ensuring the users and segments we bring into Linktree have a clear path to reaching value
• Partner with Data to ensure acquisition channels, loops, funnels, and experiments are well-instrumented and measurable
• Communicate acquisition strategy, experiment results, tradeoffs, and business impact clearly to senior leadership and executive audiences
• Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline, creative growth thinking, and customer empathy into the product organization

Requirements:

• 8+ years of product management experience, with significant experience in growth, acquisition, product-led growth, SEO, referrals, virality, funnel optimization, or adjacent growth disciplines
• Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve growth funnel with meaningful user volume
• A track record of driving measurable new-user growth through product-led acquisition, experimentation, organic growth loops, referrals, conversion optimization, or new acquisition surfaces
• Strong understanding of how product, SEO, content, marketing, and distribution can work together to create compounding organic growth
• Strong analytical depth: you are fluent in funnel analysis, segmentation, experimentation design, attribution, conversion metrics, and metric definition
• Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar
• Experience identifying and building zero-to-one growth opportunities, particularly where the path forward is ambiguous and requires experimentation rather than simply optimizing an existing funnel
• Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders
• Strong product judgment: you know when to optimize an existing acquisition surface, when to build a new growth loop, and when an unconventional idea is worth testing
• Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences
• Comfort operating across traditional team boundaries and partnering closely with Product, Marketing, SEO, Data, Lifecycle, and other growth functions
• High agency and a willingness to explore unconventional approaches to growth. You are comfortable asking, "How could we make this happen?" even when the answer does not fit neatly into how the company operates today
• A strong customer instinct and curiosity about how creators, businesses, and brands discover and adopt digital tools to grow their presence, audience, and income
• You think in growth loops, not just features. You are constantly looking for ways the product itself can create discovery, distribution, referrals, and compounding new-user growth
• You are deeply data-driven, but not data-blind. You use numbers to identify opportunities, customer insight to understand them, and experimentation to determine what actually drives incremental growth
• You love the top of the funnel. You naturally think about where users come from, what motivates them to take the next step, where they drop off, and how product experiences can turn discovery into adoption
• You are creative and highly experimental. Optimizing an existing sign-up flow is interesting to you, but so is asking whether Linktree should build an entirely new tool, growth loop, referral mechanic, or customer journey to reach an audience we are not reaching today
• You have high agency. You are comfortable taking an ambiguous opportunity, figuring out what needs to happen across Product, Engineering, Marketing, SEO, Data, or other teams, and driving it forward
• You are a strategic communicator. You can dig into experiment design with a data scientist, work through technical tradeoffs with engineers, sharpen a conversion journey with Design, partner with Marketing on distribution, and then walk an executive team through the business case with confidence
• You move quickly, but with discipline. You know how to balance speed, craft, and signal quality so the team is not simply shipping more experiments — it is learning faster and finding repeatable sources of growth
• You care about bringing more people into the Linktree ecosystem. Acquisition at Linktree is not simply buying traffic or optimizing a landing page. It is finding creative, scalable ways to help creators, businesses, and brands discover Linktree, understand why it is valuable to them, and take the first step toward making it part of their digital presence