Technical Marketing, Growth

Rootstock Software builds cloud ERP for manufacturers, distributors, and supply chain teams. The Technical Marketing, Growth role owns paid acquisition and growth performance, while building and optimizing web pages, experiments, automation, SEO, reporting, and discoverability across review sites and AI tools.

Responsibilities:

• Own paid performance. Run Google Ads and AdRoll against our ICP terms and target accounts, scale spend into the hundreds of thousands, and make incremental spend decisions backed by data
• Drive technical SEO and conversion. Find which terms and accounts convert to MQLs, run constant experiments, and grow top-of-funnel conversion week over week
• Build in Claude Code. Ship and iterate on web pages, integrations, and automation that power the growth engine
• Measure what works. Track performance across every channel, build the reporting you need to make spend decisions, and present results to leadership with confidence
• Shape AI and review-site discoverability. Manage our presence on G2 and similar review sites, including how Rootstock gets surfaced and recommended by AI tools
• Support content and campaigns. Contribute to case studies, sales enablement collateral, and persona-basedoutbound email and LinkedIn sequences as needed

Requirements:

• Strong analytical ability
• the ability to learn quickly
• a willingness to roll up your sleeves and contribute from day one
• Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results
• A technical, builder mindset: you are already experimenting with Claude Code or similar AI tools, and you are comfortable with automation, spreadsheets, SQL, or scripting
• Technical SEO experience, including keyword strategy and conversion optimization
• An analytical brain: you make spend decisions from data, not instinct
• A scrappy, high-ownership approach; you are comfortable running many experiments at once and grinding through the daily numbers
• Executive presence: you can own a number that matters to leadership and communicate results clearl
• This position requires candidates to be authorized to work in the United States on a full-time basis. Rootstock is not able to sponsor, extend, or transfer work visas for this position now or in the future — this includes but is not limited to H-1B, TN, O-1, E-3, and OPT/STEM OPT extensions. Candidates who will require sponsorship at any point during their employment will not be considered
• Ideally 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution
• Agency, consulting, or freelance experience managing paid budgets across multiple clients
• A founder or first-marketing-hire background at a startup
• Experience with ERP, supply chain, inventory, or manufacturing software
• Incrementality or A/B testing on paid channels
• Experience with G2 or other product review platforms
• Familiarity with Salesforce or Hubspot