Sr Product Marketing Manager, Platform

Chainalysis is hiring a Senior Product Marketing Manager for Platform to own positioning for its platform and translate that story into lifecycle campaigns that drive customer adoption, usage, and expansion. The role works across customer segments and partners with Product, Sales, Customer Outcomes, Marketing & Communications, and GTM teams on messaging, go-to-market planning, sales content, and market feedback.

Responsibilities:

• Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part
• Build the messaging that lets GTM teams tell that story consistently
• Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on
• Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy: onboarding, activation, expansion and renewal, each with its own message and moment
• Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses
• Explain our commercial model in the customer’s terms, so buyers can see how what they use connects to what they get
• Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience
• Produce the strategic content that moves these conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays
• Partner with Product, Product Marketing, GTM & Enablement teams to turn the strongest narratives into field tools sellers can find and use without asking
• Turn churn, win-loss, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than activity

Requirements:

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook
• Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders
• Experience with blockchain, digital assets, or crypto-native financial infrastructure
• Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology
• Familiarity with consumption- or usage-based pricing and packaging