Marketing Manager

WAHTS Hearing develops products and services for occupational hearing assessment and hearing protector fit testing. The Marketing Manager owns marketing strategy and execution, including performance measurement, digital campaigns, content, creative projects, social media, and events.

Responsibilities:

• Measure ROI across all marketing channels (trade shows, paid search, LinkedIn, email, webinars, partner referrals etc.)
• Set up and maintain attribution with the sales team, so that every closed deal can be traced back to the campaigns that influenced it
• Recommend where to move budget each quarter based on performance data, including cutting low-return channels and scaling the ones that work
• Own the annual marketing plan and budget, tied to revenue and pipeline targets agreed with leadership
• Define and prioritize target segments (for example manufacturing, military, mining, occupational health providers, audiologists), and tailor messaging and channels to each
• Work with sales on lead definitions (MQL/SQL), handoK processes and pipeline goals, and review conversion rates together regularly
• Track competitors and market trends in hearing conservation and use those insights to shape positioning and product messaging
• Build and manage the marketing tech stack (CRM, marketing automation, analytics) so that performance data is accurate and easy to report
• Lead weekly or bi-weekly internal marketing meetings to provide updates on marketing initiatives
• Manage and optimize Google Ads campaigns to increase qualified leads and brand awareness. High degree of AI familiarity for campaign management (i.e. smart bidding, Performance Max, AI Max, etc.). Ability to run experiments to measure and improve campaign performance metrics
• Create and manage email campaigns in HubSpot, including automation, segmentation, and performance reporting
• Maintain and update company contact data and CRM information in HubSpot
• Update and maintain the company website (WordPress), ensuring a clean and professional user experience
• Write and publish blog posts to support SEO, AEO/GEO and thought leadership
• Collaborate with team members to develop new web pages and landing pages for marketing campaigns
• Design marketing assets including brochures, flyers, digital ads, email graphics, and trade show materials
• Maintain brand consistency across all materials and platforms
• Manage company social media accounts, primarily LinkedIn and YouTube
• Create and schedule posts, respond to comments, and monitor performance analytics
• Coordinate trade show registrations, logistics, and booth materials
• Assist with planning and promoting WAHTS appearances at industry conferences and webinars

Requirements:

• Bachelor's degree in marketing, communications, design, or related field (or equivalent experience)
• 5-8 years of experience in marketing management, digital marketing, or similar roles
• Proficiency with Google Ads, HubSpot, and WordPress
• Strong graphic design skills (Adobe Creative Suite or similar)
• Excellent written and verbal communication skills
• Results oriented with a sense of urgency
• Creative, persuasive, willing to challenge the status quo
• Self-starter, team player
• Highly organized and able to manage multiple projects independently
• Experience with B2B or healthcare/technology marketing