Senior Manager, Consumer Marketing

One Pass is redefining how people engage with health, wellness, and everyday living through an engagement and loyalty platform. The Senior Manager, Consumer Marketing owns consumer subscription growth for One Pass Select, including paid media, promotional strategy, conversion analytics, testing, retention, and channel-partner conversion. The role partners with Product Marketing, Marketing Operations, Product, Digital, and Customer Experience teams to accelerate consumer growth.

Responsibilities:

• Own consumer paid media strategy and budget across acquisition, retention and promotion, including the channel mix and performance accountability
• Own promotional strategy including the annual promotion calendar, measurement of offer effectiveness and mechanics of new promotion setup
• Own acquisition, retention and consumer engagement strategy across paid, lifecycle and owned channels
• Own conversion analytics and reporting, including blended CPA, channel efficiency, funnel conversion rates and subscriber retention
• Build and run a structured test-and-learn roadmap, translating results into media, offer and creative decisions
• Own the reseller and channel-partner path to a One Pass subscription, partnering with business development on co-marketing and conversion
• Direct performance creative development against the brand standard set by Product Marketing, ensuring consistency across the consumer experience
• Partner with Marketing Operations on campaign execution, martech, lifecycle journeys and measurement infrastructure
• Partner with Product, Digital and Customer Experience teams to prioritize website and digital experience enhancements based on customer behavior, business needs, and performance insights

Requirements:

• 8+ years of consumer marketing experience in direct-to-consumer, retail, e-commerce or subscription businesses
• Demonstrated ownership of a conversion or revenue target, with quantifiable results driving consumers to purchase — not just engage or click
• Hands-on fluency in paid media, including paid social and paid search, with the ability to set strategy and direct an agency to it
• Experience designing and executing promotion and offer strategy, including pricing-offer mechanics
• Strong analytical capability with command of CPA, ROAS, LTV, funnel conversion and retention metrics, and the ability to translate data into action
• Proven experience building programs from the ground up in a fast-moving environment
• Bachelor's degree or equivalent practical experience
• Reseller, retail partner or channel marketing experience
• Subscription lifecycle and retention marketing experience
• Familiarity with marketing automation and CRM platforms
• Experience in health, wellness, fitness or consumer benefits categories