Senior Manager of Marketing, Omnicare

CVS Health is hiring a Senior Manager of Marketing for Omnicare, its pharmacy services business serving long-term care facilities. The role leads Omnicare’s marketing, brand, and content strategy, oversees creative and digital marketing, and manages a small marketing team.

Responsibilities:

• Develop and lead the overall marketing, brand, and content strategy for Omnicare, ensuring alignment with business objectives and customer needs
• Define and strengthen the Omnicare brand story, positioning, messaging, and value proposition across customer and market segments
• Translate complex healthcare, pharmacy, and service offerings into clear, compelling stories and customer-facing messaging
• Lead the development of marketing content and materials, including presentations, sales collateral, thought leadership, customer communications, digital content, and other brand assets
• Provide creative direction and oversee graphic design and visual brand execution, ensuring a consistent and professional brand identity
• Oversee website strategy and evolution in partnership with the Marketing Manager, ensuring the website effectively communicates Omnicare's capabilities, differentiation, and value
• Partner with the Marketing Manager on digital marketing, SEO, social media, digital advertising, and campaign strategy
• Develop integrated marketing campaigns that support brand awareness, customer engagement, growth, and retention
• Partner closely with Sales, Customer Success, Operations, and other internal stakeholders to understand customer needs and translate business priorities into effective marketing strategies
• Establish marketing priorities and measure the effectiveness of content, campaigns, and other marketing initiatives
• Manage marketing projects, external agencies, creative partners, and vendors as appropriate
• Manage and develop 1–2 direct reports, providing clear priorities, coaching, feedback, and professional development
• Help build the marketing function and establish scalable processes, standards, and capabilities as the organization grows

Requirements:

• 7+ years of progressively responsible marketing experience, including increasing content strategy, brand strategy, and integrated marketing
• 2+ years of people management experience
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• Demonstrated ability to develop compelling narratives and clearly articulate a company's value proposition and differentiation
• Exceptional written and verbal communication skills, with the ability to simplify complex concepts for different audiences
• Strong experience developing customer-facing content, presentations, sales enablement materials, and marketing communications
• Experience providing creative direction and managing graphic design, brand standards, or external creative resources
• Understanding of digital marketing and website strategy, with the ability to effectively lead and partner with digital marketing resources
• Strong strategic thinking, organizational, and project management skills
• Ability to balance high-level strategy with hands-on execution in a growing organization
• Collaborative leadership style and ability to work effectively across functions and with senior leaders
• Healthcare industry experience strongly preferred
• long-term care, pharmacy, senior living, or post-acute healthcare experience is a plus
• Creative, strategic, customer-focused, and results-oriented approach to marketing
• Bachelor's degree preferred; may consider comparable work experience