Product Marketing Manager, Medscape (Remote)

Medscape, a division of WebMD, develops physician portals and mobile applications that provide healthcare professionals with clinical information and related services. The Product Marketing Manager leads go-to-market strategies and product enhancements across digital and video offerings, using performance analytics and cross-functional coordination to support revenue, ROI, and operational efficiency.

Responsibilities:

• Lead high-impact, multi-stakeholder product marketing initiatives, including rolling out new products, developing go-to-market strategies, and maintaining existing product lines across display, native, and video formats (e.g., in-stream, outstream, sponsored and branded video, and video series)
• Communicate the value proposition of new and enhanced digital and video products to all go-to-market teams, ensuring effective sales support materials, positioning packages, and presentation assets
• Project manage product innovations, enhancements, and custom offerings across digital and video platforms, serving as the primary marketing liaison with Editorial, Member Marketing, Ad Operations, and Implementation teams
• Analyze product and media business performance, including video engagement and delivery metrics, to identify trends, evaluate sales needs, perform win/loss analyses, and drive data-informed product recommendations
• Conceptualize, design, and execute strategic testing initiatives (e.g., driver testing, video placement and creative format testing) to optimize audience engagement, view-through and completion rates, conversion performance, yield, and campaign ROI
• Oversee Business Intelligence and analytics alignment to ensure product reporting architecture, including video reporting and measurement, is accurately developed, maintained, and translated into actionable insights
• Establish and maintain repeatable, streamlined operational workflows across Ad Product, Video Production, Inventory, Planning, and Implementation teams
• Evaluate product capacity and utilization, including video inventory and content supply, identifying new areas for campaign delivery and guiding operational teams on strategy execution
• Act as central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions (including video-led programs), shape renewal strategies, and align capabilities with market demands

Requirements:

• Bachelor's degree (or equivalent experience) with 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing, including experience marketing video or other rich-media products
• Strong analytical mindset and data-driven approach; well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics (e.g., VAST/VPAID, completion rate, viewability)
• Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams from alignment through post-launch analysis
• Proven ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings
• Exceptional communication and presentation skills and familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players