Go-to-Market & Industry Marketing Manager

AccuWeather is hiring a Go-to-Market & Industry Marketing Manager to support execution of its go-to-market strategy across priority industries and strategic growth initiatives. The role develops industry messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs in collaboration with cross-functional teams.

Responsibilities:

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets
• Develop and maintain industry messaging, value propositions, customer stories, and sales collateral
• Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets
• Support industry-specific product launches and commercialization initiatives
• Conduct customer interviews, market research, and competitive analysis to support go-to-market planning
• Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning
• Translate market insights into messaging, campaign recommendations, and customer-facing content
• Maintain industry personas, use cases, and supporting documentation
• Develop sales plays, battle cards, presentations, customer proof points, and enablement materials
• Partner with Sales and Business Development to support strategic account planning and executive meetings
• Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs
• Support development of case studies, testimonials, and industry-specific success stories
• Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives
• Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns
• Coordinate cross-functional activities supporting strategic growth initiatives
• Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation
• Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services
• Support multiple strategic initiatives as business priorities evolve
• Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles
• Experience developing customer-facing marketing content and sales enablement materials
• Strong understanding of enterprise buying processes and customer journeys
• Excellent written communication, presentation, and storytelling skills
• Experience managing multiple cross-functional projects simultaneously
• Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs
• Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions
• Experience working with CRM and marketing automation platforms such as HubSpot
• Familiarity with AI-powered productivity and content development tools
• Experience supporting webinars, conferences, customer advisory boards, or executive events
• Experience working with vertical marketing programs and enterprise sales organizations