Senior Product Marketing Manager | US | Remote

Grafana Labs is hiring a Senior Product Marketing Manager to grow its observability products through positioning, messaging, and campaigns that attract, convert, and retain customers. The role partners with product and go-to-market teams to shape product value, support customer adoption, and enable teams with product knowledge and training.

Responsibilities:

• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey
• Conduct market and customer research to understand pain points, competition and opportunities
• Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects

Requirements:

• 4+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact