Senior Product Marketing Manager

eBacon is a financial technology software company focused on certified payroll and fringe benefit management for the construction industry. The Senior Product Marketing Manager will build eBacon’s product marketing function and guide products and features from development through launch. The role develops go-to-market plans, enables sales and internal teams, tracks product performance, and turns customer feedback into roadmap input.

Responsibilities:

• Take products and features from development through sales, marketing, and operational rollout, making sure each team is ready at launch
• Build eBacon's launch process and go-to-market plans, including timelines, messaging, positioning, and launch checklists
• Coordinate with operations and support so processes, documentation, and training are in place before release
• Deliver product demos to prospects, customers, and internal teams
• Create sales enablement materials such as pitch decks, battle cards, one-pagers, FAQs, and objection-handling guides
• Train sales and customer-facing teams on new releases and how to position them
• Help build and improve product webpages and landing pages, including copy, structure, and calls to action
• Work with design, content, and web teams on campaigns, emails, and other launch materials
• Keep product messaging clear and consistent across all channels
• Build scorecards and dashboards that track adoption, revenue impact, pipeline, and engagement for each release
• Define success metrics before launch and measure results against them
• Find trends, gaps, and opportunities in the data
• Collect customer feedback and ideas after launch through interviews, surveys, sales conversations, and support data
• Report regularly to leadership and cross-functional teams on what's working, what isn't, and what to do next
• Partner with the product team to turn customer insights and feature requests into roadmap input
• Use AI tools to speed up launch content, including webpage copy, sales materials, emails, and launch messaging, while keeping quality and brand voice high
• Apply AI to analyze customer feedback, survey responses, and sales call transcripts to find themes and insights faster
• Use AI for competitive research, market analysis, and building scorecards and reports

Requirements:

• 5+ years of experience in product marketing, product management, or a related go-to-market role
• Experience building a product marketing function or launch process from scratch
• B2B marketing experience
• A track record of launching products or features across multiple departments
• Confidence delivering product demos and presenting to customers and stakeholders
• Strong writing skills and the ability to turn technical features into clear customer benefits
• Experience building reports or scorecards and making recommendations from data
• Familiarity with website content management systems (e.g., HubSpot)
• Hands-on experience using AI tools (ChatGPT, Claude) in daily marketing or product work, with examples of how they improved your results or efficiency
• The judgment to know when AI output needs human review, editing, or fact-checking
• Excellent project management and organizational skills
• All applicants must be legally authorized to work in the United States
• without the need for current or future employer-sponsored work authorization
• Experience in payroll, HCM, or construction technology
• Working knowledge of CRM and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)
• Familiarity with AI features in marketing and CRM platforms (e.g., HubSpot AI)
• Background in customer research or voice-of-customer programs
• Basic understanding of SEO and conversion optimization