Growth Marketing Manager, Provider (Clinician & Profile Manager Administrator Segment)

DataSpring is a healthcare data connector that supports the flow of essential information across the healthcare ecosystem. The Growth Marketing Manager will build and execute audience-driven marketing programs for clinician and profile manager administrator segments, expanding visibility, credibility, and engagement. The role leads campaign execution, cross-functional collaboration, performance measurement, and optimization across healthcare provider audiences.

Responsibilities:

• Build annual and quarterly marketing plans that raise DataSpring’s visibility in priority clinician and profile manager administration market segments
• Translate growth marketing strategy into audience-specific programs tied to business, brand, and go-to-market priorities
• Identify the segments, channels, and moments where DataSpring can create the greatest market impact by recruiting, reactivating, and sustaining engagement with clinicians, practitioners, and profile manager administrators
• Design programs that carry audiences from awareness through education, engagement, and action
• Grow DataSpring’s presence with clinician, provider, health system, and other healthcare audiences that reach clinicians, practitioners and profile manager administrators
• Develop education and market-facing programs that make DataSpring’s value clear, relevant, and easy to act on
• Surface opportunities for thought leadership, partnerships, events, and webinars that build credibility in the market
• Establish repeatable engagement models that sustain visibility and trust over time
• Lead end-to-end execution of field activations, including campaigns, education programs, digital marketing, events, webinars, and partner-led initiatives
• Coordinate workstreams across channels and keep programs on scope, on schedule, and on budget
• Ensure programs are fully integrated into broader growth campaigns and consistent with brand and messaging standards
• Build the project plans, timelines, and briefs that keep cross-functional partners aligned and accountable
• Work with Product Marketing to translate DataSpring’s value proposition into messaging that resonates with target audiences
• Partner with Marketing Communications and Brand & Web on content, campaign assets, and digital experiences
• Align with Sales, Product, Customer Success, Partnerships, and Analytics on targeting, engagement, and follow-up
• Bring market and audience insight back into planning to sharpen segmentation, messaging, and future campaigns
• Set clear goals, KPIs, and success measures for every program in partnership with Growth Marketing and Analytics
• Report on reach, engagement, campaign influence, and pipeline contribution
• Lead post-program debriefs and turn findings into concrete improvements
• Use data, audience feedback, and market signals to continually refine channels, messaging, and investment

Requirements:

• Proven ability to turn business objectives into integrated growth marketing plans that produce measurable results
• Exceptional project management and organizational skills, with the ability to run multiple initiatives at once
• Working command of integrated marketing channels, including digital, email, content, webinars, events, partnerships, and sales enablement
• Skilled at developing messaging that connects audience needs to clear business value
• Strong interpersonal and communication skills, with a track record of building alignment across teams
• Curiosity to build deep knowledge of DataSpring solutions, healthcare audiences, and market dynamics
• Analytical mindset with the ability to interpret performance data and act on it
• High attention to detail and strong ownership of timelines, dependencies, and follow-through
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint
• Experience with CRM, marketing automation, ABM, webinar, or analytics platforms preferred
• 5+ years of experience in field marketing, growth marketing, campaign marketing, or a related marketing discipline
• Experience building and executing integrated marketing programs for B2B, healthcare, or technology audiences
• Demonstrated success working cross-functionally with sales, product, and marketing teams
• Healthcare or health technology experience in the provider segment is required
• A bachelor's degree or equivalent experience