Director, Product Management

Helium 10 is seeking a Director of Product Management to lead its global product management function and drive execution across its product portfolio. The role owns roadmap delivery and new-product discovery, with a focus on expanding into direct-to-consumer and multi-channel commerce and developing AI-native experiences.

Responsibilities:

• Roadmap Development: Translate agreed priorities into a sequenced, multi-quarter roadmap and drive it to delivery. Run the planning process end to end, make explicit trade-offs between core platform work and new-growth bets, and keep commitments and dates honest. Priorities are revisited annually, but the trade-offs made here shape the business for years beyond the current planning cycle
• Innovation Delivery: Run the pipeline of net-new product opportunities — from problem identification through validation, prototype, pilot, and launch. Apply a repeatable framework for evaluating bets (market size, customer evidence, technical feasibility, time to value) and the discipline to kill the ones that don’t clear the bar
• Direct-to-Consumer & Multi-Channel Expansion: Deliver the products that take Helium 10 beyond the Amazon seller — Shopify and owned storefronts, Google, Walmart, and social commerce. Review the requirements, feature priorities, and release sequencing for the DTC and omnichannel brand
• AI-Native Product Development: Identify where AI agents, generative creative, and LLM-driven workflows create real customer value rather than novelty, and build them into the roadmap with clear adoption and quality measures
• Customer Discovery: Personally lead and scale customer discovery with sellers, brands, and agencies. Build the cadence, instrumentation, and synthesis practices that keep the team’s decisions grounded in evidence instead of opinion
• Market & Competitive Intelligence: Stay ahead of market developments, platform changes, and the competitive landscape across marketplace and DTC tooling. Translate that intelligence into product decisions and executive-level point of view
• Cross-Functional Execution: Partner with engineering, design, data, and QA — organizations this role influences rather than owns — to ensure roadmap commitments ship on time and at quality. Create clarity on ownership and decision rights so work moves quickly without escalation
• Commercialization Partnership: Work with product marketing, growth, and sales on positioning, pricing, packaging, and launch readiness. Ensure every release has a defined target persona, a clear value proposition, and a plan for adoption
• Business Impact: Define success metrics for every initiative and hold the team accountable to outcomes, not outputs. Use analytics tools such as Amplitude, Tableau, and SQL to measure adoption, retention, and revenue impact, and communicate results, learnings, and recommendations to executive stakeholders
• Hands-On Team Leadership: Manage the day-to-day work of the product management team across the U.S. and China — running standups and reviews, setting weekly priorities, reviewing specs and PRDs, and stepping in directly when a project is at risk
• Team Development: Lead, coach, and grow a high-performing product management team across the U.S. and China, setting clear expectations, priorities, and career development paths. Establish common standards for discovery, documentation, and prioritization so both teams operate as one function. Foster a culture of customer obsession, accountability, and continuous improvement

Requirements:

• 12+ years in product management, including 5+ years of senior leadership experience, with experience managing both individual contributors and managers across a global function
• 10+ years in product management, including at least 3 years directly managing product managers in a SaaS, e-commerce, or data platform company
• Demonstrated 0-to-1 experience: you have launched net-new products or business lines that opened a new audience or revenue stream
• Proven track record of delivering a multi-team roadmap on time and at quality, across more than a single feature area
• Deep knowledge of the e-commerce landscape across both marketplace (Amazon, Walmart, TikTok) and direct-to-consumer (Shopify, owned storefronts) models, with the judgment to shape where the company competes next
• Working fluency with AI- and ML-enabled products — agents, generative creative, LLM-driven workflows — and the judgment to tell durable value from hype
• Strong customer discovery craft: comfortable running interviews and focus groups directly, synthesizing qualitative signal, and defending decisions with evidence
• Experience directly managing distributed product teams, and influencing engineering and design organizations outside your reporting line
• Analytical rigor with tools such as Amplitude, Tableau, or SQL, and proficiency in agile product development methodologies
• Exceptional operational execution and attention to detail, with the communication skills to influence senior stakeholders