Senior Manager - Marketing Analytics CALA

Marriott International is hiring a Senior Manager to deliver marketing measurement analytics that optimize performance and inform strategic decisions. The role leads analysis across marketing mix modeling, attribution, incrementality testing, and ROI, translating findings into actionable recommendations for marketing leaders.

Responsibilities:

• Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making
• Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets
• Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics
• Manage multiple projects simultaneously and prioritize based on business impact
• Support development of KPI frameworks and measurement methodologies

Requirements:

• Bachelor's degree in Business, Analytics, Statistics, or related field
• Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
• Ability to translate insights into strategic recommendations for business leaders
• advanced degree a plus
• At least 5 years of experience in advanced analytics preferred
• Spanish or Portuguese desired