Senior Manager, Talent Attraction & Recruitment Marketing - Remote

PetVet Care Centers is seeking a Senior Manager, Talent Attraction & Recruitment Marketing to strengthen how it attracts, engages, and converts talent across priority hiring needs. The role develops and executes recruitment marketing strategies, campaigns, conference and event programs, vendor partnerships, and measurement initiatives in close partnership with Talent Acquisition and other stakeholders.

Responsibilities:

• Develop and execute recruitment marketing strategies for priority roles, markets, and talent segments
• Translate hiring needs into targeted attraction plans by role, geography, function, and candidate audience
• Build quarterly recruitment marketing plans with clear priorities, channels, budgets, and performance goals
• Lead multi-channel campaigns across social, email, CRM, digital advertising, search, job boards, referrals, professional communities, and events
• Develop targeted campaigns for clinical, hospital, field leadership, corporate, and other hard-to-fill roles
• Partner with recruiters to strengthen top-of-funnel activity and improve conversion from lead to recruiter conversation, application, and hire
• Test and refine messaging, audiences, channels, and outreach strategies based on results
• Lead recruitment marketing for conferences, career fairs, association events, campus programs, and other talent-focused events
• Help develop the annual event calendar based on hiring priorities and target audiences
• Identify conferences, sponsorships, and event opportunities with strong lead-generation potential
• Manage pre-event outreach, candidate targeting, digital promotion, onsite engagement, and post-event follow-up strategies
• Partner with recruiters to ensure event leads are captured, routed, and followed up consistently
• Track event results, including lead volume, candidate engagement, conversion, applications, hires, and ROI
• Use event performance data to recommend changes to future participation and investment
• Lead recruitment marketing campaigns from planning through launch, optimization, and reporting
• Define target audiences, messaging, creative needs, channel mix, and conversion goals
• Coordinate with internal partners, agencies, and vendors to bring campaigns to market
• Monitor campaign performance and make adjustments to improve engagement and results
• Develop repeatable campaign approaches and playbooks for recurring hiring needs
• Help develop audience-specific messaging for different talent segments and hiring needs
• Support storytelling around clinicians, hospital teams, leadership, career growth, culture, and employee experiences
• Ensure recruitment marketing materials and campaigns align with broader brand standards and candidate messaging
• Track key recruitment marketing metrics, including engagement, leads, applications, source effectiveness, conversion, and hires
• Use recruiting data and market insights to identify trends and opportunities for improvement
• Provide recommendations on campaign, channel, event, and vendor performance
• Develop concise reporting for Talent Acquisition leadership and key stakeholders
• Partner with recruiters and TA leaders to identify markets and roles that may benefit from additional marketing support
• Manage relationships with recruitment marketing vendors, agencies, media platforms, event partners, sourcing providers, and other external partners
• Set clear expectations and monitor partner performance
• Lead regular performance reviews and identify opportunities to improve effectiveness and ROI
• Recommend changes to vendors, channels, or investments based on performance
• Serve as a recruitment marketing resource to recruiters and Talent Acquisition leaders
• Share best practices related to candidate engagement, CRM usage, campaign support, event follow-up, and sourcing channels
• Help develop practical tools, templates, and playbooks that improve consistency across the recruiting team
• Stay current on emerging trends in recruitment marketing, digital media, AI, recruiting technology, and candidate behavior

Requirements:

• 7+ years of experience in recruitment marketing and talent attraction experience
• Experience developing and executing recruitment marketing campaigns across multiple roles, functions, or geographies
• Strong hands-on experience with digital recruitment marketing, campaign management, sourcing channels, or candidate engagement
• Experience managing conferences, events, sponsorships, or other lead-generation programs
• Familiarity with CRM, digital media, job advertising, paid social, sourcing platforms, and recruitment marketing tools
• Experience using data and performance metrics to improve campaigns and recruiting outcomes
• Strong vendor or agency management experience
• Excellent communication, project management, and stakeholder-management skills
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Experience within healthcare, veterinary medicine, or another large, multi-site organization
• Experience supporting multiple talent segments, including clinical, operational, leadership, and corporate roles
• Experience with programmatic advertising, paid social, search, CRM automation, or recruitment media
• Experience managing national or regional conferences and association partnerships