Senior Manager, Product Marketing

Greenway Health is hiring a Senior Manager, Product Marketing to define and operationalize product value, positioning, and competitive differentiation across its portfolio. The role develops customer and market insight and ensures a consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.

Responsibilities:

• This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio
• The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels
• Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization

Requirements:

• High School Diploma/GED equivalancy
• Bachelor's degree in Marketing, Business, or a related discipline, or equivalent professional experience
• Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go-to-market (GTM) roles
• Proven experience defining product positioning, messaging, and value frameworks in a B2B environment
• Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams
• Deep expertise in product positioning, value articulation, and lifecycle messaging
• Strong ability to translate complex product capabilities into clear, buyer-centric value
• Proven success influencing cross-functional teams without direct authority
• Experience synthesizing market, competitive, and customer insights into actionable strategy
• Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders
• Excellent written, verbal, and presentation skills
• Data-informed mindset with the ability to balance insight and narrative
• Highly organized, self-directed, and comfortable operating in a fast-paced, evolving environment
• High emotional intelligence and strong collaboration skills
• MBA or other advanced degree preferred
• Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred