Senior Growth Marketing Lead (SEO, AEO, GEO)

Airbnb is hiring a Senior Growth Marketing Lead to own the strategy and execution of organic growth across SEO, answer engine optimization, and generative engine optimization. The role drives content and technical improvements, cross-functional launches, and measurement of organic visibility, AI citations, traffic, bookings, and business impact.

Responsibilities:

• Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) — covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity
• Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages that drive organic and AI-referred traffic
• Run the channel hands-on — pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments from backlog to measured result
• Lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best practices into web properties, app surfaces, and structured data
• Improve how well AI models understand Airbnb's listings, product, and policies so they represent Airbnb accurately and cite it as a source
• Build and evolve the measurement framework for SEO, AEO, and GEO — attribution models, leading and lagging indicators, dashboards, and revenue impact — including the ability to demonstrate the value of work that's difficult to attribute, such as preventive technical work or emerging AI channels
• Establish Airbnb's point of view on how AI-generated answers are reshaping travel discovery, and translate complex technical concepts into clear business narratives for senior leaders

Requirements:

• 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives
• Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion data without relying on analysts for core questions
• Proven track record of shipping SEO programs at scale and driving significant organic growth, from prioritization through launch and measurement
• Expertise in both technical SEO and content strategy, including site architecture, structured data, indexation, and content quality
• Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval, citation behavior, entity recognition), with a clear point of view on how to optimize for them
• Strong analytical foundation, comfortable with attribution challenges and building measurement frameworks that quantify the business impact of organic channels
• Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO and AEO improvements at scale, and a track record of developing and retaining high-performing teams
• Bachelor's degree or equivalent combination of education and progressive experience
• experience in a two-sided marketplace or travel business where listing, location, and user-generated content pages are major organic surfaces
• background in international SEO across multiple markets and languages
• experience building programmatic or product-led SEO at scale
• early-mover experience in AEO/GEO visibility monitoring and optimization
• hands-on skill with Python, BigQuery, or similar tools and log/crawl analysis at scale